Winning Back Customers Through Recalls Starts with Finding Them
Laguna Hills, CA, Sept. 17, 2026 –
Ask any Fixed Ops Director what stands between their service lane and a booked-out calendar of recall work, and you’ll hear about parts availability, technician capacity, or customer apathy. Rarely will you hear the real answer: they don’t actually know who owns the car.
In an era of abundant data, it is a brow-raising dilemma. Between the DMS data, the OEM data, and service history documentation, dealerships have no shortage of vehicle owner records. Of course, quantity is not directly correlated to quality. Ownership information may be stale or incomplete.
Recalls offer a compelling reason to welcome a customer back into the fold. You just have to identify who they are first. Read the full press release here.

















































