The Recall Superpower
By Chris Miller –
Dealerships today have a mission to complete: to find customers and keep them. They want to bring former customers back to the service lane, attract new ones, and create an opportunity to build longer-term relationships. With 70% of consumers servicing at independent repair centers, this is a bigger problem than ever.
There are several forces at play that influence the wayward customer pipeline. With a steady rise of new-car prices, consumers are responding by holding on longer to their current vehicle; the average age of a vehicle on the road today has risen to over 13 years and those vehicles need a lot of work that represents a treasure trove of customer pay revenue opportunity. Meanwhile, contact information becomes stale, and customers may have migrated to independent providers. That’s when your service lane gets a little too quiet.


















































