Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.
For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand. More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase New Vehicle Sales
- Win Back Inactive Customers
- Enhance Overall Service Retention
- Save CSI & Preserve Brand Integrity
- Supercharge Retention Efforts with R+ Premium
Explained: Our Proprietary Process for Recall Management
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
High-Engagement Retention Solutions
The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you. But your retention effort requires a real boost – it needs to convince consumers to take action. With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.
The Results
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 04/09/2025. Results vary by OEM brand, dealership and market.
Recall Masters by the Numbers
50 +
Data Sources
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
46
Automakers
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
23500 +
Unique Recalls
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
78 +M
Vehicles
We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.
Consumers Are Looking for Your Dealership
Want to Know About the Opportunity Around Your Dealership?
Enterprise Services: Does Your B2B Platform Need Recall Data?
Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services. If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable. There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform. Click here to learn more about our Enterprise Services division.
Artificial Intelligence (AI) and automated chatbots have exploded in use amidst today’s fast-paced digital economy. Businesses are under constant pressure to innovate, streamline costs, and increase customer service efficiency, leading to adoption of these technologies in call centers across many industries, promising 24/7 service, faster resolutions, and reduced staffing costs. While AI offers clear benefits in handling high volumes of routine customer inquiries, its overuse in emotionally charged and complex situations—especially in industries like automotive—can backfire. For customers facing vehicle recalls, breakdowns, or safety concerns, the inability to speak with a compassionate human agent often results in heightened frustration, brand alienation, and long-term damage to customer relationships.
This article explores the limitations of AI in managing high-stress call center situations, supported by…read the entire blogpost here.
Industry Leadership
2024 NHTSA Recall Campaigns Increase Significantly for Passenger Cars and Trucks
Total Number of Vehicles Affected Remains Stable, Though are Subject to a Greater Number of High-Risk Campaigns
In its eighth “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 28 million affected passenger vehicles and light trucks/vans were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2024. Another estimated 238 “voluntary manufacturer notice” campaigns affected an unknown number of vehicles. Combined, 505 campaigns were all assessed at “high-risk” campaigns by Recall Masters, the leader in automotive recalls and retention solutions. Request a copy of the 2024 State of Recalls by clicking here.
Erica Bruno on the “I’m a Car Chick” Podcast
If you work in the car biz—whether you’re a BDC agent, sales manager, dealer principal, or even part of an OEM—this podcast is for you. Hosted by Shasta Haddock, a master connector and industry expert, this podcast isn’t just about business—it’s about building relationships, learning from the best, and keeping it real. With over a decade in the automotive industry, Shasta knows the power of connection. She leads the effort at Epic BDC, where she serves as BDC Director & Chief Operations Officer, helping dealerships optimize their business development centers and customer engagement strategies.
Recall Masters’ Erica Bruno joins Shasta on the podcast to share her automotive journey, which practically began with motor oil in her veins. Hailing from Southeastern Massachusetts, she grew up in a legendary car family. Her grandfather, Jack Barboza, made history as one of the first Portuguese male car dealers in the U.S., running up to 17 franchises at once. Her mother followed suit, breaking barriers as the 7th female Toyota dealer in the nation—and the first in New England. Click here to watch the “I’m a Car Chick” podcast.
Tonia Does it Again! Recall Masters HR Leader Recognized for Excellence
Auto Success Magazine Recognizes Powers as one of the “Women at the Wheel” Who Drive the Industry Forward
Auto Success announced Tonia Powers, Chief Human Resources Officer, was recognized by the magazine as a “Women at the Wheel” recipient for 2025. Auto Success‘ fifth-annual class of recipients is a celebration of the remarkable women making waves across the automotive industry. Each honoree featured is being recognized for the lasting impact they are making in the industry. This year’s honorees represent a powerful cross-section of talent and leadership.
Read the full feature beginning on page 12 in the Auto Success issue
Stay up to date and connected to all issues related to the automotive industry and associated recalls. The Recall Rundown is the only monthly newsletter dedicated to automotive recalls and topics that pertain to recall management for dealerships and OEMs… Click here to read the June 2025 Recall Rundown issue.
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