Calming Them Down or Revving Them Up – Two Approaches To Getting More Vehicle Recall Customers Into Your Service Drive
“Consumer response to the current tidal wave of automotive recalls runs the gamut from hysterical to totally tuned-out. Can you blame them? An estimated “46 million cars with unfixed flaws” were on the road at the end of 2014, according to a recent article in Automotive News. And there may be even more vehicle recalls in 2015, Mark Rosekind, Administrator of the National Highway Traffic Safety Administration (NHTSA), told Consumer Reports. The recall epidemic represents a huge opportunity for your Service drive to boost revenue and profits and increase customer loyalty and retention, while performing a public service. The epidemic also represents an opportunity for your dealership to boost sales of new and pre-owned cars, based on the mileage of the recalled vehicles and the remedy of the recall issues.” Read the article here.