Since the start of 2014, there have been more than 100 million vehicle recalls in the United States of America. That number is just shy of half of all vehicles on the road today. And most of the affected cars have yet to be repaired. In fact, our data indicates that 1 in 4 vehicles on US roads today has an open recall. In fulfilling our mission of taking every unsafe car off the road, Recall Masters builds turnkey Recall Departments that yield tremendous benefits for dealerships all across the country. You see, open recalls also present dealerships with a unique market opportunity to restore consumer confidence, grow sales and service revenue, drive up their dealership’s CSI and restore the brand’s integrity in the eyes of the consumer. Let Recall Masters show you how.
Leverage the industry’s most comprehensive source of recall and vehicle owner information for most every major auto make. Use our online services to check for recalls on individual vehicles or all vehicles in your inventory.
Auto dealers can ensure recall campaign success using our program that provides best practices, tools and processes to ensure their entire staff maximizes profit and the opportunity to gain customers for life.
Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they have countless service and product providers fighting over their limited spend in an environment that has never been shy to remind them that the customer is king. To top it off, customer loyalty is more fragile than ever as consumer choices have increased. For the automotive industry, the brittle landscape of consumer loyalty has dealership professionals living on the edge of calamity. One misstep could see a longtime customer defecting to a competitor – and the consumer will not lose a second of sleep in the process. Currently, dealership profits are dropping in sales; and service is forecast to take an even larger role in a dealership’s bottom line. Therefore, customer retention becomes much more of a priority. To thrive, it is critical to a dealership’s long-term success to retain a loyal customer base – that means providing a great customer experience. Keep in mind, however, that having a loyal customer and retaining it are two very different things…read the entire blogpost here.
For all recall-related news and updates, see our Recall News section.
For all Recall Masters news and updates, see our Press section.
We keep track of recalls on vehicles since model year 2000