Since the start of 2014, there have been more than 100 million vehicle recalls in the United States of America. That number is just shy of half of all vehicles on the road today. And most of the affected cars have yet to be repaired. For responsible, progressive and savvy customers of Recall Masters, these open recalls represent a unique market opportunity to grow sales and service revenue, drive up their dealership’s CSI and restore the brand’s integrity in the eyes of the consumer. Let Recall Masters show you how.
Leverage the industry’s most comprehensive source of recall and vehicle owner information for most every major auto make. Use our online services to check for recalls on individual vehicles or all vehicles in your inventory.
Auto dealers can ensure recall campaign success using our program that provides best practices, tools and processes to ensure their entire staff maximizes profit and the opportunity to gain customers for life.
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that consumers, in general, believe that a used vehicle at a franchise dealership has been inspected, is of good quality and will be safe. In some cases, that customer may have been able to purchase that exact vehicle at a lower price from a private seller, or independent dealership. However, they chose to pay a little more for the peace of mind and the backing of a franchise dealer… read the entire blogpost here.
For all recall-related news and updates, see our Recall News section.
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We keep track of recalls on vehicles since model year 2000