More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. And that’s not all. Recall Masters, the #1 provider of comprehensive recall solutions, helps dealerships build a Recall Department, spawning unique benefits only possible through proactive recall management, including:
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, 12-touchpoint communications drive traffic to your dealership. Digital Forensics technology identifies active recalls that were never completed. Target 2-3X more recalls than previously realized by tracking down the current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 5/07/2019. Results vary by dealership and market.
“We’re impressed with Recall Masters’ ability to find recalled vehicles that are sitting on neighboring independent lots. The Market Smart Report helps us connect with brand new independent lots that may not be aware of the recalled vehicles. We’re establishing relationships with the independents and it is providing additional revenue. We’re selling more parts and securing more repair business. We found a need to hire another mobile tech to handle the added business. The mobile techs use the report to plan their daily and weekly route for efficiency. These are the kinds of tools that address real-world conditions a Service Department face.”
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a dealership than new.
Competing predominantly on price, dealerships moving new vehicles frequently end up with low front-end margins. However, when it comes used vehicle buying or trading, there is more opportunity to make a profit. But, due to increased demand for used vehicles, auction prices have risen, as have used vehicle values. Some dealers now have to travel longer distances to stock their inventory. In addition, many can no longer place as much emphasis on used vehicle acquisitions from customer trade-ins.
According to the article, the competition for used vehicles is so fierce that dealers are taking to classified ad platforms such as Craigslist to attract consumers...read the entire blogpost here.
Recalls on the Rise: 2018 Report Reveals that Recalls Aren’t Going Away Anytime Soon
NHTSA-mandated recalls increased in 2018 from 2017
In its third “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 32.7 million affected vehicles were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2018. Another 159 “OEM voluntary” recall campaigns affected a minimum of 14.5 million vehicles. While many vehicles have more than one recall present, the 2018 total of 47.2 million affected vehicle recalls translates to more than one in four vehicles on US roads with at least one open recall. With an estimated 276.1 million registered vehicles in the country, the threat to drivers and passengers is greater than ever. Read more about the 2018 State of Recalls report here.
Are Consumers Ready to Join Dealerships in Resolving the Recall Crisis?
Survey Reveals Expectations of Recalled Vehicle Owners
Persuading owners to take their recalled vehicles into the dealership for repair has left the automotive industry and consumer safety groups perplexed about a viable solution. Seeking more information as to where consumers stand on this issue, Recall Masters, a digital forensics and communications company that specializes in recall management for the automotive industry, recently surveyed 1,521 U.S. consumers.
More than 80 percent of U.S. consumers indicated that a vehicle’s recall status was important or extremely important, according to the findings of the survey. The study, conducted from …read the feature which appeared in FixedOps Magazine
We keep track of recalls on vehicles since model year 2000