An estimated 25% of vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. And that’s not all. Recall Masters, the #1 provider of comprehensive recall solutions, helps dealerships build a Recall Department, spawning unique benefits only possible through proactive recall management, including:
Recall & Vehicle Owner Intelligence
Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.
We Build Your Customized Recall Department
From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.
Multi-Channel Communications Services
Our ground-breaking, 12-touchpoint communications drive traffic to your dealership. Digital Forensics technology identifies active recalls that were never completed. Target 2-3X more recalls than previously realized by tracking down the current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.
Every dealership and market is different, but one outcome is consistent – ROI! These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications. It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.
*Data updated 12/31/2017. Results vary by dealership and market.
William L. Mecham
Brickell Buick GMC Mazda
“Working with Recall Masters has been an effortless experience – they set the standard for “Turn Key” vendor. Their remarkable efforts in locating our clients with Open Recalls in our market sets us apart. The increases in $ per RO and the very unexpected increase in CP work has provided YOY increases in the high double digits. And when you factor in the New Car Sales from their efforts, well, it’s almost too good to be true.”
We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.
We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.
We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.
When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been to offer discounts. Most auto dealer advertisements on television, radio, online, or delivered via any other medium, are based around price discounts. “Save $12,000 off MSRP on this truck,” or “Come in and get an oil change for just $19.99,” are common messages dealerships use to bring in new customers and reignite relationships with those who may have disconnected from the dealership. But are discounted promotions a sound long-term customer acquisition & retention strategy?
In a word, no. How can this be?
Well, people that “price-shop” aren’t doing so out of any thought of loyalty or future business potential. A more accurate adjective is… “Price-hopping.” The majority of consumers who take advantage of those special discount vehicle ads or service coupons generally...read the entire blogpost here.
2017 “State of Recalls” Report Unveils the Automotive Industry’s Hidden Numbers
New report is the first to include voluntary recall data, providing a glimpse of the enormity of the recall crisis
For the first time in history, data reveals the vehicle recall crisis is even bigger than anyone thought. In its first “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, found more than 32.5 million vehicles (12.5% of all vehicles on US roadways) had a recall issued in 2017. The vast majority of those recalls pose a specific risk of death or dismemberment. Read the full story here.
Are Consumers Ready to Join Dealerships in Resolving the Recall Crisis?
Survey Reveals Expectations of Recalled Vehicle Owners
Persuading owners to take their recalled vehicles into the dealership for repair has left the automotive industry and consumer safety groups perplexed about a viable solution. Seeking more information as to where consumers stand on this issue, Recall Masters, a digital forensics and communications company that specializes in recall management for the automotive industry, recently surveyed 1,521 U.S. consumers.
More than 80 percent of U.S. consumers indicated that a vehicle’s recall status was important or extremely important, according to the findings of the survey. The study, conducted from …read the feature which appeared in FixedOps Magazine
We keep track of recalls on vehicles since model year 2000