The #1 Provider of Comprehensive Recall Solutions

More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. And that’s not all. Recall Masters, the #1 provider of comprehensive recall solutions, helps dealerships build a Recall Department, spawning unique benefits only possible through proactive recall management, including:

  • Acquire First Time Customers
  • Increase Customer Pay Revenue
  • Increase New Vehicle Sales
  • Win Back Inactive Customers
  • Enhance Overall Service Retention
  • Save CSI & Preserve Brand Integrity

Recall & Vehicle Owner Intelligence

Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.

We Build Your Customized Recall Department

From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.

Multi-Channel Communications Services

Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.

The Results

Every dealership and market is different, but one outcome is consistent – ROI!  These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications.  It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.

*Data updated 6/15/2022.  Results vary by dealership and market. 

Ryan Sokoloff
Service Director
Susquehanna CDJR

“We’re impressed with Recall Masters’ ability to find recalled vehicles that are sitting on neighboring independent lots. The Market Smart Report helps us connect with brand new independent lots that may not be aware of the recalled vehicles. We’re establishing relationships with the independents and it is providing additional revenue. We’re selling more parts and securing more repair business. We found a need to hire another mobile tech to handle the added business. The mobile techs use the report to plan their daily and weekly route for efficiency. These are the kinds of tools that address real-world conditions a Service Department face.”

Recall Masters by the Numbers

50 +

  Data Sources

We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.



We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.

12000 +

  Unique Recalls

We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.

78 +M


We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.

Consumers Are Looking for Your Dealership

Want to Know About the Opportunity Around Your Dealership?

Enterprise Services: Does Your B2B Platform Need Recall Data?

Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services.  If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable.  There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform.  Click here to learn more about our Enterprise Services division.

One of the biggest challenges dealerships have had in recent times is employee turnover. This, of course, creates all sorts of chaos and affects not only productivity, but also company culture. Culture can only be established with consistency.  In periods of high turnover, the chaos erodes consistency and, eventually, culture. Beyond culture, turnover also negatively impacts productivity, making it hard to deliver services to consumers in a timely manner.  This is especially true when it comes to service technicians.

The shortage of trained technicians in service has led to extremely aggressive competition amongst dealerships to recruit trained and experienced technicians, luring them away from the competition through higher pay and better working schedules. This cat-and-mouse game, accompanied by a lack of much interest from younger generations to join the automotive career space, has put service departments in a bind.

With current inventory shortages, the entire blogpost here.

Industry Leadership

Fixed Ops Magazine – State of Recalls 2021

July/August 2022 Issue

Why the Decrease in Federally-Mandated Recalls Give Us False Hope
In its fifth “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 21.3 million affected vehicles were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2021. Another estimated 137 “voluntary manufacturer notice” campaigns affected 10.5 million vehicles, with another 361 campaigns affecting an unknown number of vehicles.  Click here to read the entire article in Fixed Ops Magazine.

Recap of 2021 Recalls Reveals Deceptive Drop in NHTSA Recalls

Despite a depressed manufacturing schedule due to the pandemic, 2021 NHTSA-mandated and OEM Voluntary recalls remained steady, adding to the enormity of the recall crisis


Click here to read more about the 2021 State of Recalls

Fixed Ops Magazine – BDC Best Practices for Building Loyal Customers!

January/February 2022 Issue

Legendary football coach Vince Lombardi’s quotes on winning stand the test of time. Taken from the gridiron of the NFL and into the business arena, the challenge is to transform these inspiring words into every customer interaction. Consistent execution matters. Not only does winning feel good, dealerships can win over consumers and reap impressive revenues with efficient and effective call center teams.

With more than 1 in 4 vehicles affected by a dangerous recall, there is a Call Center Services Team that has an abundance of opportunities to connect leery owners to an authorized dealer who can attend to the repairs. While the repairs come at no cost to the vehicle owner, the process of securing a service appointment is more strenuous than what most would anticipate..  Click here to read more about the WINs at Recall Masters.

Recall Masters featured in Fixed Ops Magazine – State of Recalls 2020!

July/August 2021 Issue

Recall Masters’ 2020 State of Recalls report is featured in the July/August 2021 Issue of Fixed Ops Magazine, the industry’s most-respected publication focused on fixed operations.  Recall Masters revealed that more than 29.2 million affected vehicles were accounted for in 278 recall campaigns mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2020. Another estimated 266 “voluntary manufacturer notice” campaigns affected the passenger cars and light trucks framed in this report.  Read the full feature here.

Recall Masters featured in Fixed Ops Magazine – Learn How Dealers are Driving Revenue and Winning Over Consumers without Discounting!

March/April 2020 Issue

Just read through your email, open your mailbox or read through Sun-day print ads and you’ll see just how desperate dealerships are to win back service customers from independent repair shops. It’s understandable. Acquiring a new customer can cost five times more than retaining an existing customer, though increasing customer retention by just 5% can increase prof-its from 25-95%. It’s the only game plan that matters – finding new customers and holding onto them. The big question remains – how do you win new customers and recapture inactive customers without deeply discounting services? A little more than 25% of all franchise dealerships are turning to opportunities derived from recalls.  Read the full feature here.

Has your inventory or fleet been recalled?

We keep track of recalls on vehicles since model year 2000

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