The #1 Provider of Comprehensive Recall & Retention Solutions

Recall Masters develops solutions that help the automotive industry drive revenue and support retention above and beyond recalls through its R+ Premium solution. The customer acquisition and retention platform leverages best-in-class vehicle owner data to connect 2nd/3rd/4th generation owners – 3X more customers and prospects than what is visible to even the manufacturers. Repeat servicing is supported through a targeted retention card effort that broadens the reach to lost and lapsed customers before they defect. The turnkey, fully-integrated customer lifecycle management solution creates greater recall awareness and helps automakers protect their brand.

For OEMs and many dealerships, recall compliance is not only a priority for mitigating risk, but it’s also paramount for protecting the brand.  More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for dealerships to be a beacon of safety in their community. We’re proud to deliver results that:

  • Acquire First Time Customers
  • Increase Customer Pay Revenue
  • Increase New Vehicle Sales
  • Win Back Inactive Customers
  • Enhance Overall Service Retention
  • Save CSI & Preserve Brand Integrity
  • Supercharge Retention Efforts with R+ Premium

Explained: Our Proprietary Process for Recall Management

Recall & Vehicle Owner Intelligence

Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.

We Build Your Customized Recall Department

From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.

Multi-Channel Communications Services

Our ground-breaking, multi-touchpoint communications drive traffic to your dealership. Digital forensics technology identifies active recalls that were never completed. Target 3X more recalls than previously realized by tracking down current/secondary owners. Put OEM and NHTSA-compliant communications to work for you.

High-Engagement Retention Solutions

The data shows that if consumers service with you, there’s a 74% chance they’ll buy their next vehicle from you.  But your retention effort requires a real boost – it needs to convince consumers to take action.  With R+ Premium, RM engages consumers through recalls, then retains new and existing customers through our proprietary retention solutions.

The Results

Every dealership and market is different, but one outcome is consistent – ROI!  These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications.  It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.

*Data updated 3/01/2024.  Results vary by dealership and market. 

Ryan Sokoloff
Service Director
Susquehanna CDJR

“We’re impressed with Recall Masters’ ability to find recalled vehicles that are sitting on neighboring independent lots. The Market Smart Report helps us connect with brand new independent lots that may not be aware of the recalled vehicles. We’re establishing relationships with the independents and it is providing additional revenue. We’re selling more parts and securing more repair business. We found a need to hire another mobile tech to handle the added business. The mobile techs use the report to plan their daily and weekly route for efficiency. These are the kinds of tools that address real-world conditions a Service Department face.”

Recall Masters by the Numbers

50 +

  Data Sources

We partner with leading data providers to conduct extensive digital forensics, which enables us to match vehicles with open recalls and their current owners.

46

  Automakers

We maintain the most comprehensive source of recall information for almost all makes and models on US roads and highways.

12000 +

  Unique Recalls

We monitor an ever-growing number of NHTSA- mandated and OEM safety recalls, along with voluntary recalls issued by the manufacturer.

78 +M

  Vehicles

We track recalled vehicles in the United States going back to model year 2000, many of which have multiple unperformed recalls.

Consumers Are Looking for Your Dealership

Want to Know About the Opportunity Around Your Dealership?

Enterprise Services: Does Your B2B Platform Need Recall Data?

Recall Masters is looking to partner with all data and platform providers that serve car dealers, rental agencies, fleet management, rideshare services, food delivery providers, couriers and any other business that utilizes vehicles in the fulfillment of services.  If an accident or death occurs in a recalled vehicle while facilitating those operations, your client may be held partially liable.  There’s a better way – partnering with Recall Masters to serve up critical recall data within your platform.  Click here to learn more about our Enterprise Services division.

Sell more cars and you’ll service more cars.  And, when you service more cars, you’ll sell more cars. The vehicle sales and servicing ecosystem is the revenue lifeblood dealerships have been relying on for decades.  But customer defection is causing an imbalance to the ying and yang of dealership operations.  If we’re not servicing as many cars, we’ll undoubtedly sell fewer cars.  Brand loyalty has dipped to an all-time low and lead conversion is at pathetic rates – what can dealers do to revitalize the unquestionable benefits between the front of the house and the back?

Service defection from dealerships didn’t happen overnight.  In fact, it was only until the Cox Automotive 2023 Service Industry that dealers were the preferred provider for vehicle repair.  The $400 billion-a-year vehicle maintenance industry has a new reigning champion – independent repair shops.  This not only puts a knife in the dealer win streak, but signals significant losses for fixed operations and the lead generation engine fueling new vehicle sales.  How did we get here?...read the entire blogpost here.

Industry Leadership

Recap of 2022: Slowed Manufacturing Provides Relief from Recalls

The global supply chain crisis slowed manufacturing for the past two years, allowing the auto industry to catch up on recalls from previous years.  

Click here to read more about the 2022 State of Recalls

Fixed Ops Magazine – State of Recalls 2021

July/August 2022 Issue

Why the Decrease in Federally-Mandated Recalls Give Us False Hope
In its fifth “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 21.3 million affected vehicles were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2021. Another estimated 137 “voluntary manufacturer notice” campaigns affected 10.5 million vehicles, with another 361 campaigns affecting an unknown number of vehicles.  Click here to read the entire article in Fixed Ops Magazine.

Fixed Ops Magazine – BDC Best Practices for Building Loyal Customers!

January/February 2022 Issue

Legendary football coach Vince Lombardi’s quotes on winning stand the test of time. Taken from the gridiron of the NFL and into the business arena, the challenge is to transform these inspiring words into every customer interaction. Consistent execution matters. Not only does winning feel good, dealerships can win over consumers and reap impressive revenues with efficient and effective call center teams.

With more than 1 in 4 vehicles affected by a dangerous recall, there is a Call Center Services Team that has an abundance of opportunities to connect leery owners to an authorized dealer who can attend to the repairs. While the repairs come at no cost to the vehicle owner, the process of securing a service appointment is more strenuous than what most would anticipate..  Click here to read more about the WINs at Recall Masters.

Recall Masters featured in Fixed Ops Magazine – State of Recalls 2020!

July/August 2021 Issue

Recall Masters’ 2020 State of Recalls report is featured in the July/August 2021 Issue of Fixed Ops Magazine, the industry’s most-respected publication focused on fixed operations.  Recall Masters revealed that more than 29.2 million affected vehicles were accounted for in 278 recall campaigns mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2020. Another estimated 266 “voluntary manufacturer notice” campaigns affected the passenger cars and light trucks framed in this report.  Read the full feature here.

Has your inventory or fleet been recalled?

We keep track of recalls on vehicles since model year 2000

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