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Episode Library

Welcome to the episode library for the FixedOps UX, a 5-minute minicast all about the user experience in the fixed operations environment.  With dipping brand loyalty, increased customer defection and skyrocketing customer acquisition costs, something’s got to change for dealerships.  I’m calling on all the great minds in the automotive industry to discuss the entire fixed operation ecosystem and how we can improve the user experience (UX) and not limit it to just the customer experience (CX).  You see, we have several stakeholders – employees, management, customers, third-party vendors – in fixed operations success.  We all play a part in shaping this ecosystem, ultimately shaping the experience that leaves us disappointed, satisfied, thrilled or raving brand ambassadors. Enjoy the minicast and I hope you find your success in one of these videos!

Episode 9: Tully Williams, Fixed Operations Director at The Niello Company

I’d like to welcome into the FixedOps UX ThinkTank one of our industry’s pillars of knowledge, Tully Williams.  His name rings loudly in the industry, as he’s spoken at several industry events and is regular on The Fixed Ops Roundtable, with our good friend Ted Ings.  Tully serves as Fixed Operations Director at The Niello Company,  a centuries-old brand with no fewer than a couple dozen rooftops, spanning several brands right here in the greater Sacramento metro.  Tully – as you  know, I’m just down the road in Napa.  The next time we do this, it’ll be at the Caymus Vineyard – that’s a promise.

Episode 8: Sandy Cerami, Chief Solutionist, Sandy Cerami & Associates

I’d like to welcome into the FixedOps UX ThinkTank my good friend Sandy Cerami.  Sandy really needs no introduction because his fingerprints are all over our industry. As a sales, Business Development & Recruiting Expert, he’s the creator of The 7 PILLARS Platform, presented at countless industry events, is the co-creator of Business, Bourbon & Cigars Mastermind and a former GM Dealer Principal.  I love talking to Sandy because, true to the east coast spirit – he says it like it is.  In fact, he demonstrated just that in a recent post – why closing people as a sales strategy absolutely sucks – 7 Pillars for Killer Business Development.

Episode 7: Kaylee Felio, Sales and Marketing Manager for Parts Edge

I’d like to welcome into the FixedOps UX ThinkTank Kaylee “The Parts Girl” Felio.  Kaylee is the Sales and Marketing Manager for Parts Edge and also hosts “The Parts Girl Podcast” – which you can find on Spotify.  She’s a master of multi-tasking, not just for what she’s doing to organize the chaos that is the parts world, but because she also Mom to two little ones.  I think many of us can relate to what it takes to be a high performer in business and yet, shifting into another gear in the evening – there’s no day’s off, right?

Episode 6: Jami Alexander, GM for 7 Meineke Stores in the Portland, OR Metro

I’d like to welcome into the FixedOps UX ThinkTank Jami Alexander.  Who?  For many of you, Jami is a new face and name, though she’s building quite the following in the fixed ops world because she’s carried the torch for both franchise dealerships and retail aftermarket providers.  I’m so excited to do this episode because she’s got a unique perspective…and yes, if you’re not enhancing the user experience she might lure your customers to one of the 7 Meineke stores she manages in the greater Portland, OR metro.  In the dealer world, she served as a customer service manager, sold cars and also oversaw operations for mobile repair team.  Just to round it out – she also managed a Napa Parts store – so she knows a little something about parts.

Episode 5: Corey Smith, Fixed Operations Training Manager at APCO Holdings Presents “Trasparency: The Bedrock of Customer Trust & Loyalty”

I’d like to welcome into the FixedOps UX ThinkTank Corey Smith.  Corey is the National Fixed Operations Training Manager for APCO Holdings and is a featured presenter at several industry events.  On just about any day of the week, you’ll find him in dealerships elevating the service experience and sharing his vast knowledge of sales support, training, coaching and compliance guidance.  He earned his stripes, and probably a few lumps, as a service advisor for some pretty impressive auto groups, but I’ve got to believe that it’s his engaging, personalized approach to coaching that defines his success.

Episode 4: Chris Craig, Fixed Operations Content Owner at RockED Presents “Lead People, Not Metrics”

I’d like to welcome into the FixedOps UX ThinkTank Chris Craig.  Chris might be a new face on the big fixed ops stage, but if you’ve followed his social media on LinkedIn, TikTok, YouTube and other platforms, bro is bringing fixed ops out of the shadows.  He holds multiple degrees in the automotive space, serving as parts retail manager, an independent service shop technician and a dealership service advisor across four dealerships and three OEMs.  He also proudly served our country and has my profound appreciate for being a true patriot.  He’s currently Fixed Operations Content Owner for RockED, which an app-based coaching platform for automotive employees.

Episode 3: Dave Foy, VP of Fixed Ops Training at OEM Interactive Presents “Coaching Requires Listening”

I’d like to welcome into the FixedOps UX ThinkTank Dave Foy.  Dave is a pioneer in fixed ops leadership, having hosted his Fixed Ops Mastermind podcast for years.  He started his automotive career as a technician, eventually a service manager and, in recent years, shaping the industry on the education front.  He’s currently the VP of Fixed Operations Training at OEM Interactive.  There’s a link that will connect you to Dave and his team.  Thanks for joining us on the minicast Dave.  The next 5 minutes are yours – what can we do better to enhance the fixed ops ecosystem?  The shot clock is on.

Episode 2: How Can I Make You Own It?

What tools and resources are you providing your team to improve the servicing experience. I reach back in time to celebrate my mentor Bob Sloane and his 1:1 Program – a $1,000 monthly allocation employees could tap into with no questions asked. Not only did customer satisfaction go through the roof, employees truly felt empowered. The UX is more than just about customers. Do you trust your employees enough to fund their ability to build this culture alongside management? Your 5 minutes of gold delivered!

Episode 1: Introducing the Show

The minicast isn’t about me.  Sure, I’ve got something to contribute given my 35 years in consumer marketing across several different industries, but this is really about learning from you.  This first episode just unveils what the minicast is all about and where I’m placing the content guardrails to that we can deliver the kind of ideas that keep our fixed ops community coming back for more.

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