R+ Holiday Gift Card Campaigns

Important Note: In order to reach consumers by December 25, 2021 Orders for the Holiday Season closed November 15, 2021.

After this date, campaigns will reflect “2022 New Year” messaging.

R+ Holiday Gift Card Campaigns: Close Out the Year or Usher in the New Year with a Winning Hand!

Don’t let customers slip away from you. R+ will unleash customized Holiday Gift Card Campaigns to acquire new customers, reinvigorate relationships with inactive customers and retain your most valued of customers, driving them back into your dealership’s Service and Sales Departments. Our “digital forensics” process scrubs your data to provide purified up-to-date vehicle ownership information, reducing waste and increasing market opportunity.

download the product sheet

R+ campaigns begin with a Recall Department Webpage (RDWP), which allows consumers to check their vehicle for a recall right on your website. The remaining components encompass an effective blend of communications and marketing solutions that compel these consumers to reengage your dealership, feel appreciated and take action to service again! The gift card amount demonstrates your appreciation for these loyal customers, while the expiration date creates a call-to-action with a sense of urgency.

ROI Success: Herb Chambers BMW Hits Factory Bonus

In October 2019, a R+ Service Effectiveness campaign was launched, targeting 8,000 inactive and conquest customers. Over the 3 months of the campaign, the Service Effectiveness Rating increased 3%.

Response Rate 17%
Inactive and Conquest Customers Only

Vehicle Sales 27
Dual-Purpose Campaign Drives Revenue

ROI 18:1
Exclusively Reserve Your Market Area

The R+ campaign increased our Service Effectiveness rating to the highest of any BMW Center across North America. The data cleansing and digital forensics process is phenomenal. I love you guys.

Matt Krappe
Service Director
Herb Chambers BMW of Boston

I was not expecting the results to be as good as they were. I was truly surprised at how effective our R+ campaign was.

.Matt McNeal
General Manager
Coggin BMWTreasure Coast

I’ve been in the business almost 50 years, and I have seen and heard it all before. The cards look and feel luxurious and our customers love them…You guys deliver on your promises.

Joe Coleman
Fixed Operations Director
Knauz AutomotiveGroup

Campaign Components

First class 5”×7” enveloped mailer with gift card
Four (4) emails: Announcement email followed up with 3 emails over a 90-day period
All R+ calls routed to our call center and retrieved with dealer-branded greeting
ROI reporting (DMS access required)
One transaction per card, good toward any vehicle of dealer’s make
In-store cards for in-person handout: Additional cards are available for $1 each (minimum quantity of 100)
Minimum order quantity: 2,500

New or returning clients may be required to pay “Setup Fee”
Includes Call Center services for inbound phone inquiries generated by R+ campaign (card holder and emails).
Includes Recall Department Webpage. Please speak to your Recall Masters representative to inquire about Call Center services.
Dealer must provide logo or branding will simply be the dealer name in type
Default card amount of $30, but the amount is up to you. You decide how big your gift will be!

Find Out How to Win with R+ this Holiday Season!

Po Duncan
626.534.3118
po@ecallmasters.com

Recall Masters’ Po Duncan oversees the R+ program for all OEM brands. It all begins with you reaching out to her using this form or by emailing po@recallmasters.com . From there, you’ll be invited to review the components of the program, explore the opportunity in your DMS and evaluate different pricing options. Time is of the essence, as these consumers are eager to reengage your dealership. Thank you for your inquiry.