Toyota of Orange is an outstanding dealership that thrives on delivering exceptional service, which makes them one of the most successful Toyota dealerships in the nation. It’s not just about “common” courtesy, but, rather, “UNcommon” courtesy that takes center stage whenever consumers come to their dealership. For the 2018 Spring Shopping Season, Toyota of Orange turned to Recall Masters to orchestrate a campaign that would help them retain their existing customers and appeal to lost customers who had not been back to the dealership in at least 12 months.

A $25 Gift Card for Toyota of Orange was mailed to 4,980 households first class and also included a supply for in-store use that the dealership staff could distribute at select times. The campaign targeted in-store customers and lost customers. Not surprisingly, the Toyota of Orange staff distributed the cards generously to customers who were looking to offset Service Department repair costs, came in for a test drive or upset about a particular experience.

The results? The numbers speak for themselves! There’s no question that the Toyota of Orange campaign transformed their approach to customer retention. The only outstanding question is what the program can do for your dealership. The results speak for themselves!