R+ Cards: Recalls | Recapture | Retention!

Recall Masters leverages recalls to bring consumers back into your dealership for critical service – a safety recall – service only a franchise dealer can perform at no cost to the consumer.  R+ cards provide ongoing retention, reminding consumers that quality vehicle servicing and an exceptional customer experience are just a gift card away.  Win back valuable customers from the aftermarket and demonstrate why your dealership is a better option for quality servicing and an elevated customer experience. R+ is uniquely designed to recapture declined service customers, orphaned owners and inactive owners. We’ll target the vehicle and owner segments most likely to schedule an appointment at your service center, increasing your customer pay revenue and vehicle sales opportunities.

To reach these hard-to-find pre-owned owners, Recall Masters deploys a proprietary digital forensics process against billions of consumer data points gathered from multiple data sources. We’ll then invite them to service with your store by deploying a highly effective communications campaign centered around customized and personalized R+ cards that yield amazing response rates.

Multi-Channel Touchpoint Campaign Cadence:

R+ campaigns begin with a Recall Department Webpage (RDWP), which allows consumers to check their vehicle for a recall right on your website.  The remaining components encompass an effective blend of communications and marketing solutions that compel these consumers to reengage your dealership, feel appreciated and take action to service again!  The gift card amount demonstrates your appreciation for these loyal customers, while the expiration date creates a call-to-action with a sense of urgency.

ROI Success: Herb Chambers BMW Hits Factory Bonus

In October 2019, a R+ Service Effectiveness campaign was launched, targeting 8,000 inactive and conquest customers. Over the 3 months of the campaign, the Service Effectiveness Rating increased 3%.

Response Rate 17%
Inactive and Conquest Customers Only

Vehicle Sales 27
Dual-Purpose Campaign Drives Revenue

ROI 18:1
Exclusively Reserve Your Market Area

The R+ campaign increased our Service Effectiveness rating to the highest of any BMW Center across North America. The data cleansing and digital forensics process is phenomenal. I love you guys.

Matt Krappe
Service Director
Herb Chambers BMW of Boston

I was not expecting the results to be as good as they were. I was truly surprised at how effective our R+ campaign was.

Matt McNeal
General Manager
Coggin BMWTreasure Coast

I’ve been in the business almost 50 years, and I have seen and heard it all before. The cards look and feel luxurious and our customers love them…You guys deliver on your promises.

Joe Coleman
Fixed Operations Director
Knauz AutomotiveGroup

Recall Masters is working to ensure our client dealerships stay COVID resilient.  As such, we’d like to share some best practices when communicating with consumers at this time.  In April 2020, we facilitated a telephone survey and campaign for one of our client dealerships, connecting with 107 BMW owners who missed service appointments over the previous 45 days.  Those owners cited “fears over COVID-19” as the reason for missing the appointment, requesting vehicle cleaning and disinfection from the dealership.

Approximately 90% of respondents required these services, along with remote pickup and delivery, as a condition of vehicle servicing.  While many respondents found themselves facing a job loss, they were keen to hear about available discounts.  The dollar amount on the gift card can be used to entice consumers to service with you at a time when they are ambivalent to spend money.  We encourage your dealership to deploy these best practices as part of the R+ program.  Incorporated into the R+ Gift Card campaign, this special messaging demonstrates your appreciation to loyal customers as well as shares your dealership’s commitment to safe health practices.

Campaign Components

  • First class 5”×7” enveloped mailer with gift card
  • Four (4) emails: Announcement email followed up with 3 emails over a 90-day period
  • All R+ calls routed to our call center and retrieved with dealer-branded greeting
  • ROI reporting (DMS access required)
  • One transaction per card, good toward any vehicle of dealer’s make
  • In-store cards for in-person handout: Additional cards are available for $1 each (minimum quantity of 100)
  • Minimum order quantity: 2,500
  • New or returning clients may be required to pay “Setup Fee”
  • Includes Call Center services for inbound phone inquiries generated by R+ campaign (card holder and emails).
  • Includes Recall Department Webpage. Please speak to your Recall Masters representative to inquire about Call Center services.
  • Dealer must provide logo or branding will simply be the dealer name in type
  • Default card amount of $30, but the amount is up to you. You decide how big your gift will be!

Find Out How to Reinvigorate Lost Customer Relationships!

Po Duncan

Recall Masters’ Po Duncan oversees the R+ program for all OEM brands.  It all begins with you reaching out to her using this form or by emailing po@recallmasters.com .  From there, you’ll be invited to review the components of the program, explore the opportunity in your DMS and evaluate different pricing options.  Time is of the essence, as these consumers are eager to reengage your dealership.  Thank you for your inquiry.

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