The Recall Superpower

Dealerships today have a mission to complete: to find customers and keep them. They want to bring former customers back to the service lane, attract new ones, and create an opportunity to build longer-term relationships. With 70% of consumers servicing at independent repair centers, this is a bigger problem than ever.

There are several forces at play that influence the wayward customer pipeline. With a steady rise of new-car prices, consumers are responding by holding on longer to their current vehicle; the average age of a vehicle on the road today has risen to over 13 years and those vehicles need a lot of work that represents a treasure trove of customer pay revenue opportunity. Meanwhile, contact information becomes stale, and customers may have migrated to independent providers. That’s when your service lane gets a little too quiet.

This is where recalls come in to save the day. Open recalls offer Fixed Ops leaders a powerful reason to reconnect with vehicle owners and earn back their loyalty.

KNOW WHO YOU ARE SAVING

So you have a VIN for an open recall. The next step is to ensure that you can contact the vehicle owner. While this sounds straightforward, Recall Masters analyzed data from over a dozen sources and discovered:

• DMS records maintain accurate information for only 25% of the market population.
• Over 20% of pre-owned vehicles change hands every year 
• And 40% of contact information changes: Names, phone numbers, and addresses are all at risk of aging out. 

People don’t stand still over the course of a decade, and neither does their data. The reality is that unpredictable customer movement can leave behind missing addresses, duplicate records, and dummy emails and phones sitting dormant in your system. 

OEM data has limitations as well. While OEMs have the ability to capture large quantities of data, the data is also susceptible to expiring over the average vehicle owner’s lifespan. And following the initial vehicle sale, OEMs ability to track 2nd, 3rd, 4th owners and beyond is increasingly difficult. 

Fortunately, reliable data sources can help fill in the gaps, including registration and other permissible vehicle-owner information such as insurance and lending data.

Consider a James Smith in your DMS with an old address and no mobile number, while another source lists a Jim R. Smith with current contact information tied to the same VIN. By cross-referencing responsible-party information, you can confirm that you are indeed dealing with the same James Smith and that you have a complete contact record across mailing address, phone, and email.

Resolving fragmented customer identities is the first step forward in developing an effective recall outreach strategy.

STILL DON’T BELIEVE IN SUPERHEROES?

Just ask General Manager, Stewart Benjamin at McPeek’s Chrysler Jeep Dodge Ram of Anaheim, CA who reported that he was “amazed to find that 80% of the customer data in our DMS was inaccurate or incomplete and that we had only serviced 40% of eligible vehicle owners in our area. Recall Masters was able to more than double the communicable audience in our local market and correct/enrich over 85% of our recent and lost customer data to form a complete record.”

SENDING THE BAT SIGNAL: A RECALL COMMUNICATION PROGRAM

Once you have resolved customer identity, it is time to develop a recall communications program. Instead of treating outbound communication as a marketing campaign, a more calculated approach is required to maximize response:

1. Offer a Solution, Not a Sale

At its core, recall communications inform customers of a problem on their hands and a solution provided at no cost. There is a legitimate reason the dealership is trying to reach them. 

Since only authorized OEM dealerships are legally permitted to address recalls and receive reimbursement, this gives dealerships a powerful advantage in drawing back customers who have migrated to independent rooftops.

2. Invest in Recall Notifications

Recall notices are a fantastic way to recapture a lost customer or establish a new relationship. These days, fewer customers are walking through the front door to buy a new vehicle, making the service lane an even more influential place to build and maintain customer relationships.

As the service lane becomes a larger part of the customer pipeline, dealers should also consider whether the balance of their advertising dollars between new-car sales and fixed ops should shift with it. 

3. Activate Every Communication Channel 

When building a recall communications program, dealers should take a coordinated, multichannel approach using text, email, phone, direct mail, and follow-up. Done well, recall communications programs can generate 15–20% response rates, a high engagement rate compared to a traditional marketing campaign. 

THE HERO MOMENT

After turning fragmented data into actionable information and implementing a successful recall communications program, the customer finally walks through the door. Treat them like a customer you’re genuinely committed to helping and provide a luxury experience that only a factory-certified dealership can offer.

• Make a strong first impression with an efficient check-in
• Offer complimentary transportation or a loaner when appropriate
• Conduct a multi-point inspection to identify any legitimate maintenance or repair needs
• Go the extra mile with thoughtful touches, such as returning the vehicle freshly washed
• When recommending maintenance or repairs, keep the conversation helpful, not sales-driven
• Incentivize returns with loyalty programs or gift cards

It is also important to prepare for the increased demand on your Fixed Ops team. I have seen this one before: service lanes gain momentum and flourish, but inevitably crack due to the volume of new appointments. The last thing you want to have happen is an underprepared team falling apart at the seams due to a sudden influx of open recall visits. 

When team preparation and customer experience strategies combine forces, dealerships can turn an everyday recall visit into a heroic customer experience. 

WIN THE SEQUEL 

Teams must remember to close the loop. This is when the focus can shift towards earning the customer’s next service visit, and ultimately, customer-pay business. Invite the customer back for scheduled maintenance. Communicate to the customer that you are available to continue solving any problems that arise in their vehicle. You have done it before and now have a proven track record.

THE SUPERPOWER OF SUPERIOR SERVICE

Vice President/General Manager Alan Moznett at Toyota of Orange, a consecutively top ten Toyota dealer nationally, understands the power of service: “The Toyota owners Recall Masters has consistently verified and driven into our service department have returned for repeat services at an astounding rate of 55%, generating over 13,000 repair orders which are above and beyond the initial response. Additionally, we saw 8,500 new Toyota service customers who were previously servicing elsewhere or had not been back for any service since we delivered their new Toyota in well over a year or longer. From that group of first-time service customers, 30% showed service loyalty with repeat visits that equated to almost $6 million in service revenue, along with adding 650 new Toyota vehicle sales.”

USE YOUR POWERS WISELY

Open recalls are a tried and true entry point into cultivating a strong customer relationship. Begin with evaluating your customer database. It is essential to know who actually owns the vehicles in your market and fill in the gaps your DMS may be missing. 

From there, build a coordinated recall communications program. And before you send the Bat Signal, make sure your team is ready to answer it. Outreach, appointment scheduling, the service-lane experience, and follow-up all need to work together. 

Every dealership has access to the recall superpower. Time to put on your cape and answer the call.

Chris Miller is the founder and chairman of Recall Masters, a leading automotive technology company focused on recall management, service retention, and customer engagement solutions for dealerships and OEMs. With more than 20 years of experience in automotive marketing technology and communications, Miller has worked with major brands including Mercedes-Benz USA, BMW/MINI North America, Volvo, and JP Morgan Chase. Widely recognized as an innovator in automotive fixed operations, he is passionate about using technology and data to improve vehicle safety, strengthen dealership profitability, and reconnect consumers with critical recall repairs and long-term service relationships.

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Media Contact:

Laurie Halter
Charisma! Communications
503-816-2474
Laurie@CharismaCommunications.com

Erik Nuber
Recall Masters
888-651-4480
erik.nuber@recallmasters.com

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Winning Back Customers Through Recalls Starts with Finding Them

Laguna Hills, CA, Sept. 17, 2026

Ask any Fixed Ops Director what stands between their service lane and a booked-out calendar of recall work, and you’ll hear about parts availability, technician capacity, or customer apathy. Rarely will you hear the real answer: they don’t actually know who owns the car.

In an era of abundant data, it is a brow-raising dilemma. Between the DMS data, the OEM data, and service history documentation, dealerships have no shortage of vehicle owner records. Of course, quantity is not directly correlated to quality. Ownership information may be stale or incomplete.

Recalls offer a compelling reason to welcome a customer back into the fold. You just have to identify who they are first.

Recapture Through Recalls

Recalls can often be the first meaningful conversation that brings a customer back into the dealership.

More than 28 million affected passenger vehicles and light trucks/vans were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in 2025. This has created millions of opportunities to reconnect and assist customers.

That’s what makes recalls unique. It is a rare occasion when a customer can turn up for a repair free of charge from the dealership.

However, many recall campaigns never reach the customer they’re intended for because ownership data has often evolved since the last touchpoint. Dealership records are prone to inaccuracies every time a vehicle changes hands. Furthermore, this may result in dealer marketing dollars providing an underwhelming return on investment.

Bad Data Doesn’t Just Waste Marketing Dollars

According to a 2025 NADA report, service and parts generated over $156 billion in 2024, making every missed service customer more expensive than ever to lose. Marketing teams spend enormous effort building campaigns, but no campaign can outperform bad data.

When it comes to collecting strong data, dealers face several obstacles in tracing vehicle ownership movement year after year. Trade-ins, private sales, and inheritance are just a few of the common lifecycle transactions that occur through non-dealership channels. To add to the challenge, vehicle lifespan has climbed to an average of 12.8 years, in accordance with a 2025 S&P Global Mobility analysis. Combined, these elements put dealership databases in jeopardy of losing a real-time pulse on their customer lifeline.

Meanwhile, dealership databases often remain static. To compensate for slow customer traffic, dealers may default to targeting new leads. However, rekindling existing customer relationships can be just as valuable.

In order to verify data, dealers must reconcile OEM and dealership records with a cross-section of external data sources.

With success, what is achieved is a living customer database that reflects who’s actually behind the wheel today and not who purchased the vehicle five years ago.

Reengage with Recall Communication

What’s more likely to bring a customer back into your service lane: a generic recall notice or a personalized recall communication driven by customer preferences?

Once ownership data has been verified, the conversation pivots to how to approach.

There are several characteristics that distinguish recalls from promotional consumer notifications. First and foremost, recalls are a safety issue to be remedied between OEMs and certified service programs. Additionally, dealers must honor and abide by consumer privacy requirements and opt-in policies in their outbound communications.

Moving forward, an invitation to resolve recalls can be extended to vehicle owners. By analyzing customer identity, tailored communications can be constructed in order to maximize the success of a customer response.

For example, a first-time vehicle owner may respond best to a mobile-friendly text message explaining the safety implications of a recall and providing a simple scheduling link. A long-time customer who has consistently serviced at the dealership may appreciate a personalized email from their service advisor combined with a follow-up phone call.

The message remains the same, but the delivery changes based on what the data reveals about the customer.

After the recall is complete, dealers should take the opportunity to focus on long-term reengagement. Consistent maintenance reminders, service decline campaigns, and connected vehicle alerts are just a few ways to maintain a long-term customer relationship.

From Cleaning Data to Customer Recapture

The dealerships pulling ahead are the ones asking this question: what does the data tell us about who our customers are and where they’re going next?

Ownership validation doesn’t end with a completed recall. Done well, it propels the customer forward. A completed recall can lead to another purchase, even expand into the next generation of drivers in that same household.

Over the course of the customer lifecycle, maintaining accurate and actionable data transforms a one-time recall visit into a lasting and profitable customer relationship.

authored by

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About Recall Masters

Recall Masters is the leading provider of automotive recall management and retention solutions, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

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Media Contact:

Laurie Halter
Charisma! Communications
503-816-2474
Laurie@CharismaCommunications.com

Erik Nuber
Recall Masters
888-651-4480
erik.nuber@recallmasters.com

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Recall Masters Appoints Phil Huff as President to Drive Next Phase of Growth

Laguna Hills, CA, Nov. 4, 2025 – Recall Masters, a leader in automotive recall management and retention solutions, has appointed Phil Huff as President. Huff brings more than two decades of executive leadership experience across high-growth B2B SaaS, private equity, and technology-enabled services, with a proven record of scaling companies and driving successful exits.

Throughout his career, Huff has guided organizations through pivotal growth periods and successful acquisitions. While at eLynx, he led the company through a period of exponential growth as their CEO, culminating in its acquisition by Black Knight. As President and CEO of Platinum Data Solutions, Huff spearheaded a tenfold increase in revenue, leading to its acquisition by CoreLogic.

Earlier in his career, he served as a Venture Partner at CincyTech, advising emerging SaaS and data-driven tech startups on growth, capital strategy, and go-to-market execution.

“Recall Masters has built its reputation helping automakers and dealers protect drivers while driving customer retention and engagement,” said Phil Huff, President of Recall Masters. “I’m excited to build on that foundation, using our data intelligence and operational excellence to strengthen customer relationships and extend the company’s impact across the automotive service lifecycle.”

As President, Huff will work closely with the executive leadership team to guide strategic initiatives, expand market reach, and accelerate innovation across the company’s data and engagement solutions. His appointment marks a key step in Recall Masters’ long-term growth strategy.

“Phil brings a rare mix of strategic vision, hands-on leadership, and people-first management,” said Christopher Miller, Founder and Chairman of Recall Masters. “He’s scaled technology companies, built strong teams, and driven measurable results. We’re excited to welcome him as we continue expanding our role in helping dealerships and manufacturers strengthen customer relationships through data-driven engagement.”

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About Recall Masters

Recall Masters is the leading provider of automotive recall management and retention solutions, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

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Media Contact:

Laurie Halter
Charisma! Communications
503-816-2474
Laurie@CharismaCommunications.com

Sean Reyes
Recall Masters
949.246.6023
sean@recallmasters.com

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Recall Masters Unveils 2024 Automotive Recall Report & Key Insights from Top Findings

The 2024 State of Recalls Issued by Recall Masters

Laguna Hills, CA, May 14, 2025 — Recall Masters, a leader in automotive recall management and retention solutions, released its annual State of Recalls report with comprehensive data about U.S. automotive recall activity in 2024. The research identifies 445 NHTSA-mandated recall campaigns together with 238 voluntary manufacturer recall notices affecting more than 28 million passenger vehicles, light trucks, and vans.

While the industry is working hard to keep drivers safe, challenges around compliance, software-related failures, and under-the-radar voluntary recalls continue to grow.

Key Findings from the Report:

1. Recall Volume Remains Elevated: 505 total recall campaigns in 2024 were all classified as “high-risk.” This includes both federal recalls and voluntary notices, many of which are not published in the NHTSA database and are often overlooked by dealerships.
2. Repair Rates Drop Off After Three Years: The data shows once a recall campaign hits the three-year mark, the chances of getting those vehicles repaired drop significantly. Older cars tend to fall out of sight for dealerships, and owners may stop paying attention to recall notices. But for service departments, those same vehicles could represent missed revenue and a chance to re-engage customers.
3. Recalls by System Defect: In 2024, 174 campaigns affecting 13.8 million vehicles were linked to software and electronic system failures. As vehicles become more like electronic appliances than machines, software errors and failing electronics dominate. For dealerships with mobile units and skilled technicians capable of performing inspections and software updates, this presents a valuable opportunity to earn warranty revenue.
4. Voluntary Recalls Pose Hidden Risks: Approximately 34.5% of voluntary campaigns are indeed “high-risk,” posing real dangers to consumers and legal exposure for dealerships, especially when off-brand vehicles are sold with unresolved issues. While not publicly disclosed through NHTSA until an investigation is completed, these recalls can still result in litigation. Recall Masters’ MarketSMART platform helps dealerships uncover and address these blind spots.
5. Older Vehicles Are Hardest to Reach But Most Profitable: The average recalled vehicle is now 12.8 years old. While these vehicles are less likely to return for service, when they do, they often bring significant customer-pay repair opportunities. Recall Masters helps dealers target and engage this aging inventory through advanced data and outreach strategies.

“Behind every missed recall is not just a safety risk—it’s a lost opportunity for dealers to engage, build trust, and deliver service that protects customers and boosts their bottom line,” said Christopher Miller, Founder and Chairman of Recall Masters. “We’re committed to giving dealerships the tools they need to close the gap and protect both consumers and their businesses.”

Download the Full Report Now:

The State of Recalls 2024 is available now at https://www.recallmasters.com/sor/, featuring detailed data by OEM, system category, and campaign risk level.

Media outlets interested in using the report’s infographics may request high-resolution assets by contacting Laurie Halter with Charisma! Communications at Laurie@CharismaCommunications.com.

About Recall Masters

Recall Masters is the leading provider of automotive recall management and retention solutions, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

Media Contact:

Laurie Halter
Charisma! Communications
503-816-2474
Laurie@CharismaCommunications.com

Sean Reyes
Recall Masters
949.246.6023
sean@recallmasters.com

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Recall Masters Celebrates a Decade of Vehicle Safety by Exhibiting at NAFA Fleet Management Association Event

The NAFA Institute & Expo Tradeshow is the Nation’s Premier Gathering for Fleet Professionals

Laguna Hills, CA, April 28, 2025 — Recall Masters, the industry’s leading provider of automotive recall management and retention solutions, announced it will be exhibiting at the 2025 NAFA Institute & Expo event in Long Beach, CA on April 28 – 30, 2025. The event, sponsored by the NAFA Fleet Management Association, will bring to Southern California those who manage the vehicular fleet and mobility responsibilities for their employers. This will be the first time Recall Masters will be exhibiting.

“The team at Recall Masters is so thrilled to be at this prestigious event,” said Dean Ricciardulli, Senior Director of Enterprise and OEM Relations for Recall Masters. “While we are most known for our work with dealerships and manufacturers, our Enterprise Services division has built very strong partnerships with organizations looking to integrate our proprietary recall data into their platforms. When you get your arms around the number of companies who are responsible for driver and passenger safety – from rental car agencies to local municipalities – this NAFA event is the ideal way for us to recruit partners and business who share in that same commitment to vehicle safety.”

Recall Masters (Booth #959) will be just one of the many exhibitors featuring emerging trends and developments that can impact fleet operations. NAFA members are more than 2,000 individual fleet manager members who come from corporations, public safety (law enforcement, fire departments), education (universities and K-12 school systems), governments agencies (federal, state, municipal, provincial), utilities, and any other entity that uses vehicles in its normal conduct of business or needs to move people or goods from one place to another.

Since the inception of Recall Masters ten years ago, the data, technology and communications company has pioneered recall management for the automotive industry. As other platform developers sought a way to integrate recall data in vehicle management solutions, Recall Masters created an Application Programming Interface (API) solution that connects enterprise partners to a proprietary database of more than 23,500 NTHSA and OEM voluntary recalls. Today, the company integrates its data to safeguard millions of US-based vehicles from manufacturing defects that present a risk to drivers, passengers and others who share the roads.

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About Recall Masters

Recall Masters develops solutions that enable fleet managers and other organizations to manage vehicles affected by a dangerous recall. Just one recalled vehicle in your fleet could put you out of business, place your drivers at risk, harm your brand reputation, cost you millions in a lawsuit, and create a dangerous situation for others sharing the road. Proactive recall management is the only solution. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

About NAFA Fleet Management Association
NAFA Fleet Management Association is the world’s largest membership association for individuals who manage the vehicular fleet and mobility responsibilities for their employers. NAFA propels the fleet and mobility profession through its world-class certification, education, advocacy, and connections. It is an essential element of success for individuals involved in the profession. (www.nafainstitute.org).

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Media Contacts:

Recall Masters
Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023

Recall Masters HR Leader Recognized for Excellence

Insights Success Magazine Recognizes Powers as One of 2025’s Most Influential Women in HR Leadership

Laguna Hills, CA, January 16, 2025 — Recall Masters, the industry’s leading provider of automotive recall management and retention solutions, announced Tonia Powers, Chief Human Resources Officer, was recognized by Insights Success Magazine as “One of 2025’s Most Influential Women in HR Leadership”.  Powers is featured on the cover of the magazines January 2025 issue, accompanied by an extensive article outlining the company and her contributions to the company’s success.

“The team at Recall Masters is so proud of Tonia and the recognition she’s received from such a prestigious publication,” said Scott Alan, CEO of Recall Masters. “Since joining the organization, her presence and professionalism has set a new tier of success for human capital.  While we most known for our innovative technology and best-in-class data, out greatest asset is the people.  Tonia’s leadership and experience in human resources has elevated our ability to recruit and retain amazing talent and build a culture of commitment.  It’s nice to see that others recognize what we already knew.”

The announcement of this recognition summarizes a career of leadership for Powers, who has more recently been focused on the alignment of the human resources strategy with the overall business objectives at Recall Masters.  The automotive industry is facing several challenges tied to a technician shortage at dealerships, dipping new car sales as a result of high interest rates and consumers looking to cut repair expenses by servicing at independent repair shops.  The company is an oasis for dealers, as it focuses on the 1 in 4 vehicles affected by a dangerous recall.  Those repairs are paid for by the manufacturer, which creates an opportunity to reintroduce the consumer to a heightened vehicle servicing event.

“Our mission to protect drivers and passengers from dangerous recalls is a cornerstone for everything we do,” shares Tonia Powers, Chief Human Resources Officer for Recall Masters.  “The recognition from Insights Success is the culmination of our commitment to this mission and my desire to bridge that pursuit in every person who is employed at Recall Masters.  In all our interactions with consumers, dealerships, automotive manufacturers, we’ve adopted an organizational and personal accountability to restoring and preserving the integrity of the industry.  I’m so proud to be named for this recognition and humbled by an amazing team that carries the banner every single day.”

The January 2025 issue of Insights Success featuring Powers is available in both electronic and print form. Powers has 3 children, and 2 grandchildren, is married to her husband Jamie Powers and resides in Nashville, TN. In her spare time share enjoys shopping and interior/exterior designing. Tonia is also available on LinkedIn at www.linkedin.com/in/letonia-powers-a64a637 and invites connections with other professionals who share in her passion for organizational leadership.

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About Recall Masters

Recall Masters is the leading provider of automotive recall management and retention solutions, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA.  To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

About Insights Success

Insights Success is a business solution magazine that provides a platform for all leading and emerging companies and business leaders to showcase their products and services to their targeted audience. We circulate the magazine in Print and Digital format across the globe and every month we come up with different issues with different sectors. We’ve cultivated partnerships with more than 5,000 satisfied clients worldwide. These clients include esteemed names such as BMW, Microsoft, Intel, SAP, PwC, Ernst and Young, Accenture, Deloitte, and many others. Their consistent features in our magazine attest to the tangible return on investment they’ve gained from our platform. (www.insightssuccess.com)

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Media Contacts:

Recall Masters
Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023

Recall Masters Promotes Tung Nguyen as Chief Operating Officer (COO)

Tung’s Performance at Recall Masters Reaches a New Level of Influence for the Automotive Recall and Retention Solutions Provider

Laguna Hills, CA, October 31, 2023 — Recall Masters, the industry’s leading provider of automotive recall and retention solutions, announced today it is appointing Tung Nguyen as Chief Operating Officer (COO) for the Orange County-based company. The appointment becomes effective November 1, 2023 and is a testament to Tung’s unwavering dedication and outstanding contributions to the organization.

Tung joined Recall Masters five years ago and has consistently exemplified a deep commitment to the company’s mission and values. His leadership and strategic vision have been instrumental in our continued growth and success. His relentless pursuit of excellence, coupled with his in-depth understanding of our industry, makes him an ideal candidate for the role of COO.

As the Chief Operating Officer, Tung will oversee the day-to-day operations of our company, driving efficiency and ensuring that our operations are aligned with our strategic goals. He will work closely with all departments, fostering collaboration and innovation to propel Recall Masters to even greater heights.

“Tung’s promotion is not only a recognition of his past achievements, but also a reflection of our commitment to nurturing talent within our organization,” shares Scott Alan, President and Chief Executive Officer of Recall Masters.  “I have every confidence that he will excel in this pivotal role, and his strategic insights will play a crucial part in our future success.  We are excited to have him in this leadership position and look forward to the continued growth and success that his guidance will bring to Recall Masters and our partners.”

Thank you for your continued support as Recall Masters moves forward with the vision for the company. If you have any questions or would like to extend your personal congratulations to Tung, please feel free to reach out to him at tung@recallmasters.com or on his LinkedIn page .

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About Recall Masters

Recall Masters is the leading provider of automotive recall data, technology, and communications, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

Media Contacts:

Recall Masters
Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023

Recall Masters Partners with Reynolds and Reynolds to Enhance Auto Dealers’ Ability to Identify Vehicles with Open Recalls

Automated software helps dealers avoid penalties while prioritizing customer safety

Laguna Hills, CA, April 18, 2022 — Recall Masters, the industry’s leading provider of automotive recall data, technology, and communications, announced today it is partnering with the Reynolds and Reynolds Company to offer auto dealers a new product called Recall Management. Recall Management enhances dealers’ ability to identify vehicles with open recalls, avoid penalties, and protect the lives of their customers and those sharing the road with them.

Recall Management runs automatically in the background, checking the entire dealership inventory at regular intervals to call dealers’ attention to recently issued recalls. The program uses easy-to-identify icons to alert sales and service staff to unaddressed recalls on the vehicle they are working on, checking in, or trying to sell.

This comprehensive recall software leverages extensive recall data from direct relationships with vehicle manufacturers, a dedicated research team, and other methods to ensure dealers have the most up-to-date information. Currently, more than one in four vehicles on the road have an open recall. With Recall Masters’ database of more than fifty leading providers supporting forty-six brands, NHTSA-mandated safety recalls and service bulletins issued by manufacturers are constantly monitored.

“Recall Masters is proud to provide Reynolds and its clients with access to data that will further vehicle safety for consumers and address key initiatives all dealerships value,” said Scott Alan, CEO of Recall Masters. “This partnership demonstrates the strength, experience, and leadership Reynolds brings to the auto industry. The inclusion of recall data in the Reynolds platform will not only save lives, but also assist dealers in their customer retention, parts, and service sales, and vehicle sales efforts.”

The announcement comes as the U.S. federal government is taking new steps to protect automotive consumers, including the introduction of the Used Car Safety Recall Repair Act in 2021 proposing financial penalties from the government and OEMs for dealers who are noncompliant with established safety standards.

Currently, selling a vehicle that does not comply with established safety standards can result in the NHTSA levying a maximum civil penalty of nearly $21,000 per offense.

“Dealers are on the front lines of recall compliance, protecting consumers while preserving the OEM’s brand,” said Jason Sideris, vice president of Fixed Operations Product Planning for Reynolds. “Recalls will continue to remain front and center for dealerships, as software, safety, and self-driving automation, electric vehicles, and other technological evolutions add to the complexity of vehicle manufacturing. And with NHTSA soon to have a new administrator, the focus on consumer safety will be higher than it has been in years.”

For more information visit: https://www.reyrey.com/solutions/recall-management

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About Recall Masters

Recall Masters is the leading provider of automotive recall data, technology, and communications, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio, as well as operations in Canada, in the U.K., and Europe. (www.reyrey.com)

Media Contacts:

Reynolds and Reynolds
media@reyrey.com
937.607.8045
One Reynolds Way
Dayton, Ohio 45430

Recall Masters
Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023

Sara Callahan
Carter West Public Relations
carterwestpr@gmail.com
949-742-0477

Recap of 2020 Recalls Reveals Impact of Pandemic on Compliance and the Continuing Threat

Despite a depressed manufacturing schedule due to the pandemic, 2020 NHTSA-mandated and OEM Voluntary recalls remained stead, adding to the enormity of the recall crisis

Laguna Hills, CA, May 12, 2020 — In its fourth “State of Recalls” report, Recall Masters, Inc., the automotive industry’s leading provider of recall solutions, revealed that more than 29.3 million affected vehicles were accounted for in 278 recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2020. Another estimated 266 “voluntary manufacturer notice” campaigns affected the passenger cars and light trucks framed in this report. While many vehicles have more than one defect present, the 2020 total of 83.2 million affected vehicle recalls translates to more than one in four vehicles on US roads with at least one open recall. With an estimated 286.9 million registered vehicles in the country, the threat to drivers and passengers is greater than ever.

In a year littered with fallout from the COVID-19 pandemic, automotive manufacturers fell far below annual production estimates.  Throughout the United States, new vehicles are a scarce commodity on dealership lots due to a worldwide shortage of semiconductors.  The pandemic caused the closure many of the few factories that produce these processors, bringing the OEMs to a grinding halt on new vehicle production.  Those computer chips have become vital components in vehicle operation, as cars become more like computers than machines.  Limited silicon chip production now forces OEMs to compete with other industries that build more in-demand products such as ventilators, computers and mobile phones.  The shortage of new cars has driven up prices for pre-owned vehicles, which were already in demand prior to the pandemic.  Newer pre-owned vehicle costs limit available profit for dealers, who now turn to older vehicles – 29% of which have a dangerous an unrepaired recall.  New vehicle availability might not return to pre-pandemic rates until late 2021.

“While used cars with an open recall are sold at a record pace, recalls are an even bigger threat to consumer safety,” explains Sean Reyes, Chief Marketing Officer at Recall Masters.  “In the face of falling sales revenues, franchise dealers turned to fixed operations to close the gap, repairing almost three times more same-year recalls as in prior years.  Unfortunately, this recall compliance data can’t negate the annual growth rate.  We’re just piling unrepaired recalls on top of previous years’ unrepaired recalls, but with the additional risk of used cars that are not exiting the market.  Prior to the pandemic, many of these vehicles would be scrapped.  Now, with limited availability of new cars and newer pre-owned vehicles, consumers are repairing these older vehicles at independent shops where recall repairs cannot be performed.”

Recall Masters Named to Inc. 5000 List of America’s Fastest-Growing Private Companies

Automotive Recall Innovator Ranks #758 Among 2020 Honorees

Laguna Hills, CA, August 14, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, announced its being name to Inc. Magazine’s list of America’s Fastest-Growing Private Companies for 2020.  With 627% growth over the previous year’s performance, Recall Masters makes its debut at #758 among the 5000 companies named to the business magazine’s prestigious rankings.  The company joins a list of past honorees that include names like Intuit, Zappos, Under Armour, Microsoft, Dell, Domino’s Pizza, LinkedIn, Yelp and many other well-known brands that gained their first national exposure on the Inc. 5000.

“This is a tremendous honor for our team, given the stature of Inc. and the other notable organizations that came before us,” explains Christopher Miller, CEO of Recall Masters.  “Since our inception, our mission has been to locate these recalled vehicles, alert their owners on behalf of local dealerships and facilitate the necessary repairs and prompt return to safe operation.  In this pursuit, we’ve also managed to introduce tremendous benefits to our partners and dealership clients, who realize considerable service revenue and solidify relationships with new and existing customers.  It’s a win for everyone involved.  We dedicate this Inc. 5000 honor with all those who contribute to our success, especially our staff and those industry partners who rely on us to safeguard drivers and passengers, protect their brand and drive new sources of revenue.”

The companies listed on the 2020 Inc. 5000 list have demonstrated impressive growth in 2019 compared to the previous fiscal year’s reporting.  Qualified organizations had to show a three-year average growth of more than 500% and a median rate of 165%.  Entrepreneurs have fueled privately-held companies toward becoming some of the most successful publicly-traded companies on Wall Street.  The aggregate revenue for Inc. 5000 companies was $209 billion in 2019, accounting for more than 1 million jobs for the American workforce in the past three years.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are also being featured in the September issue of Inc., which was available on newsstands August 12.

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About Recall Masters:

Recall Masters is the leading provider of automotive recall solutions, using data, technology, and communications to connect dealerships and manufacturers with owners of affected vehicles. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles, making the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions, auto industry affiliates, and consumers alike. Recall Masters is a privately-held company based in Laguna Hills, CA.  For more information, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

About Inc. Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Media Contact

Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023

VettX Partners with Recall Masters to Identify Vehicles with Dangerous Recalls on its Platform

Auto dealerships and consumers now have additional layer of transparency to safeguard them from making uninformed acquisitions

Laguna Hills, CA, June 10, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with VettX, an automotive industry software provider that enables auto dealerships to easily access and acquire vehicles for sale by private parties. The VettX platform connects auto dealerships to a massive inventory of vehicles that would otherwise be time-consuming to locate and purchase and helps dealers scan this high potential private market. The new partnership with Recall Masters should make VettX market analysis data even more effective

“We’re extremely pleased to include VettX among our list of automotive industry clients who want to safeguard consumers from dangerous recalls while helping dealerships acquire assets with complete transparency. This partnership further assists Recall Masters in its mission to safeguard the industry and consumers from dangerous recalls that pose a threat to all drivers and passengers on the road,” stated Christopher Miller, Recall Masters CEO. “Recall status can be difficult to find, especially when acquiring vehicles from the private market.  VettX can now detail recalls related to the specific VIN of the searched vehicle as part of its market analysis.”

VettX’s auto dealers are trained to navigate a list of ready to purchase private party vehicles available in their local markets. Each dealer is provided with a list of ready to buy vehicles that have been fully vetted by the VettX team. Vetted vehicles include details regarding vehicle condition, pricing information, and any potential open recalls. VettX’s call center then reaches out to each seller to ensure the vehicle is as they claim it to be and arranges for a dealership to purchase it. Armed with this information, dealers can make a quick, educated decision as to whether the vehicle makes business sense for them.

“Partnering with Recall Masters allows dealers to easily scan every vehicle VIN for sale in the private market and look for recalls. This information is vital to our dealership community who need to make quick decisions on whether to purchase a particular vehicle,” said Ryan Dietz, VettX CEO and Chief Technology Officer  “This integration is extremely helpful because it adds a secondary layer of asset protection to assist the buyer, making us one of the first private automotive market software platforms to compile recall data into the market analysis. In an industry where vehicle valuation, speed-to-market processes, and razor-thin margins dictate success or failure, this partnership gives our customers a tremendous advantage in the marketplace,” Dietz added.

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About VettX:

VettX offers an efficient way to source pre-owned inventory. Through its web-based software, clients have access to current private party vehicles available in proximity. VettX’s intelligent software automatically books out the vehicle and provides market analysis, enabling dealerships to make a quick, educated decision on the price that should be paid for the vehicle based on projected profit. To learn more about VettX software or ongoing software training call 530.228.1722, email info@vettx.com or visit: www.vettx.io

About Recall Masters:

Recall Masters is the leading provider of automotive recall solutions, using data, technology, and communications to connect dealerships and manufacturers with owners of affected vehicles. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles, making the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions, auto industry affiliates, and consumers alike. Recall Masters is a privately-held company based in Laguna Hills, CA.  For more information, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

Media Contact

Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023

Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering

Laguna Hills, CA, May 19, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with Boost Acquisition, a data and technology developer that connects in-market vehicle sellers with potential buyers at online and franchise dealerships. With the inclusion of recall data, Boost Acquisition can now check for-sale-by-owner vehicles for unrepaired recalls, reach out to their owners, and schedule repair appointments with client dealerships. Recall repairs are at no cost to the vehicle owner as dealers work with the manufacturer for reimbursement.

“Franchise dealerships are currently searching for revenue and consumers are hesitant to spend. Boost Acquisition has a much-needed solution for both dealerships and vehicle owners. Millions of vehicles with dangerous recalls exchange hands every month, leaving unsuspecting vehicle shoppers in the dark, placing dealerships at risk for product liability lawsuits and forcing sellers to accept less-than-ideal vehicle valuation. Our partnership with Boost Acquisition closes that gap in knowledge,” explained Christopher Miller, CEO of Recall Masters. “They also go a step further by connecting vehicle owners with factory-authorized dealerships who can repair those vehicles at no cost to owners. We’re so proud to include Boost Acquisition among our impressive list of automotive industry clients who want to safeguard consumers from dangerous recalls,” Miller added.

The demand for used cars has dipped in the past few weeks due to shelter-in-place restrictions, requiring that owners attend to those recall repairs to get a more favorable selling price. With recall data integrated into its solution, Boost Acquisition can better serve both dealerships and consumers.

“The data Recall Masters provides helps us get these vehicle owners into the dealership at a customer acquisition rate not available through other means,” said Patrick J. Howell, CEO at Boost Acquisition. “Not only do dealerships see revenue from the factory for recall repairs, but the interaction with consumers is leading to additional service repairs and vehicle sales. It is not the original intent, but a pleasant byproduct of taking care of the customer during their moment of need. Our client dealerships are amazed at the results and the quality of the customer interactions.  More importantly, these experiences are exactly what consumers are desperately searching for.”

Recall Masters provides recall solutions directly, and through strategic partnerships, to more than 3,000 dealerships nationwide. Also, two auto manufacturers, BMW of North America (BMWNA), and Mazda North American Operations (MNAO) are contracted with Recall Masters to assist with boosting recall completion rates for select dealerships in key US markets.

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About Boost Acquisition:

Boost Acquisition provides for-sale-by-owner (FSBO) consumers with a consumer “hub” to offer a variety of services.  Not only do we help these vehicle owners sell their vehicles, but we’re also scheduling recall repair services with factory-authorized service centers and facilitating new vehicle purchases by connecting them to franchise dealerships.  Boost also provides dealerships with an online marketplace where they can make offers on FSBO vehicles for sale. Offer prices are enhanced by utilizing information on open recall values (service and parts).  In short, a vehicle is more valuable to the dealer if it has a serviceable open recall.  Dealerships can also convert FSBO consumers to a new vehicle transaction.  To learn more about Boost Acquisition, please call 858.829.9488, email info@boostacquisition.com or visit www.boostacquisition.com.

About Recall Masters:

Recall Masters is the leading provider of automotive recall solutions, using data, technology, and communications to connect dealerships and manufacturers with owners of affected vehicles. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles, making the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions, auto industry affiliates, and consumers alike. Recall Masters is a privately-held company based in Laguna Hills, CA.  For more information, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.

Media Contact

Sean Reyes
CMO, Recall Masters
sean@recallmasters.com
949.246.6023