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NHTSA Recall Compliance | 2015–2025: Data Reveals Hidden Service Revenue Opportunities for Franchised Dealerships As reported in May 2025 by S&P Global, the average age Read More

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The Hidden Cost of Bad Data: Why Accurate Customer Contact Information Is Critical to Fixed Ops Growth and Long-Term Dealer Loyalty In today’s automotive retail Read More

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Why This Year’s NADA in Las Vegas Could Be the Most Important Industry Event Dealers Can’t Miss The NADA Show is back in Las Vegas Read More

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Turning Recalls into Retention: A New Era for Dealership Loyalty Recalls aren’t simply safety obligations; they’re one of the most powerful (yet overlooked) tools for Read More

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Recall Masters Appoints Phil Huff as President to Drive Next Phase of Growth   Laguna Hills, CA, Nov. 4, 2025 – Recall Masters, a leader Read More

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Leverage Personalization and Segmentation to Drive ROI and Trust in your Recall Campaigns The Problem: Too many dealerships use a “spray-and-pray” approach to recall notifications—sending Read More

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5 Best Practices to Transform Recalls into Retention … Recalls are a fact of life in today’s automotive industry. In 2025 alone, millions of vehicles Read More

How to Win Back Lost Customers and Turn Recalls into Lifelong Loyalty Winning back lost customers doesn’t require gimmicks, it requires timing, trust and clean Read More

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Are We Self-Driving Our Way Over a Cliff? … I have a confession – I’m scared to get into a self-driving car.  Even if I Read More

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The Collision Between Auto Insurance Rates and Consumers … The nation’s love affair with vehicles has long been associated with freedom, mobility, and opportunity. But Read More

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Helping Owners Facing a Recall: What Human Empathy Sounds Like … Artificial Intelligence (AI) and automated chatbots have exploded in use amidst today’s fast-paced digital Read More

Recall Masters Unveils 2024 Automotive Recall Report & Key Insights from Top Findings The 2024 State of Recalls Issued by Recall Masters Laguna Hills, CA, Read More

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AI in Call Centers: Because Who Needs Human Empathy Anyway? … In the era of rapid technological advancement, businesses are increasingly integrating artificial intelligence (AI) Read More

Recall Masters Celebrates a Decade of Vehicle Safety by Exhibiting at NAFA Fleet Management Association Event The NAFA Institute & Expo Tradeshow is the Nation’s Read More

Recalls Are the Biggest Gap in Automotive … Recalls – it’s in our name, but we’re a whole lot more.  You see, we pioneered this Read More

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Recall Repairs: How Are We Doing as an Industry? Looking Back at 2021 NHTSA Recalls to View Rates of Repair … The year in recalls Read More

Unlocking New Customers Through Recalls Are you turning recalls into relationships, even with customers your dealership has never interacted with?  Every dealer today is looking Read More

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Opportunity Doesn’t Always Knock: Why the Telephone is Still the Best Connection to Your Customer and Prospect We’re surrounded by amazing technology, especially in the Read More

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The Pushback on Chinese Imports: Bigger than Tariffs The Trump Administration, having entered into negotiations with Mexico and Canada over import tariffs, turns its head Read More

Recall Masters HR Leader Recognized for Excellence Insights Success Magazine Recognizes Powers as One of 2025’s Most Influential Women in HR Leadership Laguna Hills, CA, Read More

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Leveraging Vehicle Recalls to Build Trust and Drive Sales Automotive dealerships in the United States face a competitive landscape where trust and customer loyalty are Read More

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Dealership Outlook: Consumer Shopping Trends for 2025 In a blink, we’re about to abandon 2024 for the blue skies of 2025. The automotive industry is Read More

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Top Strategies for Dealers to Recapture Customers Who Have Defected If there’s one scenario that just burns any organization’s leadership, it’s losing customers.  Take into Read More

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Why Your Dealership Needs Its Own Proprietary Recall Webpage In today’s rapidly evolving automotive landscape, vehicle recalls are on the rise. New car dealers face Read More

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The End of the Line for Phony Reviews Not a single retail business hasn’t stretched the truth a little bit when it comes to online Read More

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The Consequences of Doing Nothing to Fix Your Retention Problem Every dealership watches their expenses.  You have to.  Margins are tighter than ever and customer Read More

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Why the Price Game is a Losing Strategy, But Discernable Value is Everything A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Read More

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What the Walmart Model Tells Us About Consumers A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Most of us shop at Read More

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Going Back in Time to Win Back Customers Who Have Defected A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters We all Read More

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Servicing Cars and Pulling Teeth A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters We’ve all read this stat somewhere – the Read More

Service Transparency Opens the Door to Better Retention A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters When 84% if consumer say Read More

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Subscribe to the “Recall Rundown” newsletter, a summary of news and insight on automotive recalls.  Click here to subscribe.  

The Sales-to-Service-to-Sales Ecosystem Has a Defection Problem A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Sell more cars and you’ll service Read More

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Why is Customer Retention Taking Center Stage? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Walk the aisles of this year’s Read More

Recall Masters Promotes Tung Nguyen as Chief Operating Officer (COO) Tung’s Performance at Recall Masters Reaches a New Level of Influence for the Automotive Recall Read More

The New Workforce is Looking Beyond Compensation A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters One of the biggest challenges dealerships Read More

Trust: A Key Ingredient in Retaining Customers A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters The future of vehicle and customer Read More

Are We Headed Towards the Matrix? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters If you’ve never seen the movie “The Read More

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One Man’s Trash is Another Dealer’s Treasure A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Not too long ago, in a Read More

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Where, Oh Where, did “Service” Go? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters The automotive industry is experiencing the most Read More

Will Cars Have the Right of Way in the Future? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters For as far Read More

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The Call for Vehicle Safety Can Never be Silenced A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters According to an article Read More

Is In-Vehicle Technology Outpacing Itself? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Many vehicle manufacturers and vendors are developing autonomous Read More

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Recall Quandary: Who is to Blame? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Automotive News recently reported that a Ford Read More

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Technology, Recalls, and Inevitable Challenges A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters As vehicles become increasingly advanced, many OEMs are Read More

How Do We Solve the Shortage of Technicians? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters According to an article in Read More

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What Do You Think About Whistle-Blowers? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters If you’ve never seen the movie “Titanic,” Read More

Recall Masters Partners with Reynolds and Reynolds to Enhance Auto Dealers’ Ability to Identify Vehicles with Open Recalls Automated software helps dealers avoid penalties while Read More

A Little Less Talk and a Lot More Action A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters Today’s automotive climate is Read More

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Carvana, Auctions and Wholesale – Oh My! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters There is certainly no love lost Read More

We all Share the Responsibility to Ensure Vehicles are Safe A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters When it comes Read More

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U.S. Government Scrutinizes Vehicle Safety A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters The U.S. Department of Transportation is headlining a Read More

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The Modern-Day Donner Party – When the Power Runs Out! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   During the Read More

The Dilemma of What Autonomous Vehicle Safety Really Means A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   An interesting “Catch-22” Read More

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Is the Road to the Sale Dead? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   For decades, dealerships have followed Read More

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Is this a Step in the Right Direction? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   It is always encouraging Read More

The Competition for Technicians is Heating Up A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Most dealerships already find it Read More

Hasta La Vista, Used Cars! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   A recent news story, published by Reuters, Read More

Are Two Separate BDCs Better than One? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Many dealers feel they need Read More

Looking for your Next Technician? Here’s a Great Idea! A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   An interesting idea Read More

Is it Time to Prepare your Dealership for the New Market? A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   In Read More

The Modern Car Sale Model Goes Toe to Toe with Local Governance A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   Read More

Driving During the Pandemic A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters   During the pandemic, we’ve seen a dramatic decrease Read More