Recalls Are the Biggest Gap in Automotive
Recalls Are the Biggest Gap in Automotive
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Recalls – it’s in our name, but we’re a whole lot more. You see, we pioneered this space more than a decade ago, helping dealers, OEMs and other organizations create safer roads and highways by resolving the recall crisis that plagues 1 in 4 vehicles on the road today.
Leveraging the presence of a recall not only creates an opportunity for owners to visit the dealership for a service that comes at no charge to the consumer, but it can jumpstart a renewed service and sales relationship with that dealer. But only if you’ve got the right solution.
While new recalls are announced daily, there are millions of older vehicles that go unrepaired – many of which are no longer in the hands of the original owner, making it nearly impossible for the OEM or dealers to notify them of the open recall.
At Recall Masters, the foundation of R+ Premium is the largest database of current vehicle owner contact information in the nation. Our suite of solutions delivers both comprehensive recall management and retention solutions together as a monthly subscription. In fact, we’ll completely lift the entire burden from your shoulders and become your customized Recall Department – all the data, technology, and communications – even scheduling the repair appointments from our US-based, live-agent Contact Center. All you need to do is roll out the red carpet for vehicle owners when you repair these vehicles.
Here’s the added benefit. A lot of these vehicles are older and out of warranty – they need a lot of work. Owners are holding onto their vehicles longer. 54% of these owners go on to approve Customer Pay work. If there’s significant repairs needed, 6 to 9% will go on to purchase their next vehicle from that servicing dealer within the first year of that recall repair.
Once you’ve resolved the recall, we’re ready to unleash the highest engaging retention solution that rewards consumers for servicing with you and elevates the service experience that keeps these owners from defecting to the aftermarket. Especially, when these older vehicles are hitting the period where the most CP revenue is up for grabs. Dealers are losing a lot of this revenue to the aftermarket and it’s just time for a better approach…a more innovated approach that absolutely delivers more vehicles to the service lane…that’s Recall Masters.
The question isn’t how much it costs – the questions revolve around your shop capacity and how much revenue does your store want to make. The complete turnkey R+ Solution comes with a $5 to 1 ROI Guarantee. If we don’t perform, you don’t pay. It’s that simple! We’ll develop a customized plan around your goals and objectives.
What are you doing to amaze consumers and get them back in for servicing? How many vehicles in your PMA are servicing in the aftermarket instead of with you? How many of the 1-in-4 vehicles are you overlooking because you have outdated data or doing little nothing to compete with the aftermarket? For consumers, it’s about value, convenience, quality and prompt service – not price alone! And, since recalls don’t require them to open their wallet and can only be resolved by a franchise dealership, here’s your chance to win them back. Savvy dealerships know this. And, if you don’t resolve the recall, your competitor will.
Recalls create the urgency to Recapture opportunity, enabling you to Retain these customers through a high-engagement retention program. That’s R+ Premium from Recall Masters.
If everything is perfect at your store, then pat yourself on the back. But, if you are frustrated, or even curious, about what you’re missing out on…or if competitors are targeting recalls in your back yard…or if your retention bucket has a gaping hole…or if expensive customer acquisition efforts don’t create any long-term loyalty…then we should talk.
Let us show you the data and explore whether we’ve even got a foundation for a good partnership. With this ROI Guarantee hanging over my head, I need dealers really committed to shifting gears to the new consumer automotive economy – winning over customers, looking out for driver safety while increasing service and sales revenue, and taking back opportunity from the aftermarket.
So, are you really ready to take your fixed operations to the next level?
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About the Author
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Sean Reyes oversees all marketing efforts at Recall Masters as Chief Marketing Officer. Sean also serves as the host of the FixedOps UX, a “minicast” that revolves around the fixed operations ecosystem and the tactics that build a better user experience for customers, dealership staff and other stakeholders. Sean’s experience spans more than 35 years of business development and strategic marketing experience, having developed go-to-market products and solutions for the automotive, healthcare, insurance, finance and technology industries to serve Fortune 1000 clients like American Express, Toshiba, Western Digital, Cox Communications, Novartis, Microsoft, IBM, Compaq, HP, National General Insurance, MyCustomer Data, DigniFi and several automotive affiliates and dealerships. Sean lives in Napa, CA with his wife Kathryn and spends his free time hiking, kayaking, playing guitar, going to concerts, rebuilding project cars and helping his kids embark on adulthood. |
