When a recall launches, dealers need to take action to reach consumers quickly. Delayed recall notifications could cost the dealership company trust.
CBS San Francisco recently reported on a case where confusion over a vehicle recall affected the owner of a Chrysler 200. Although the manufacturer admitted that it did not issue the recall soon enough, it also claimed that it had contacted the dealership about the action as it was upcoming. The dealership originally said that there was no issue, but later admitted to confusion between it and Chrysler.
Consumers judge the way their dealership handles a recall as a sign of trustworthiness. If they move quickly and work in sync with the manufacturer, dealerships stand out.
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