One of the easiest vendors that we’ve ever worked with, and we work with hundreds of vendors. Recall Masters – they’re professional, their staff is always available. They have incredible matchback reports. So when you hire Recall Masters, which customers they sent into. So if they tell you that they sent you 10 customers that have never been to your dealership, or haven’t been to your dealership in two to three years, you can take the VIN, go into your DMS and verify instantly If that’s true. I have always found them to be 100% accurate. They’re taking credit only for what they drive to your business. And I love that credibility because we can pencil back the ROI on the investments.
Adam Perlow
Executive VP
Island Auto Group
Jay Gerena
Corporate Mobile Service Manager
Stivers Ford
Recall Masters has been instrumental in helping us reconnect with customers who haven’t visited our dealership in over two years. Their data has also helped us identify vehicles with open recalls at competing sales lots, allowing us to generate additional mobile service events and acquire new customers. As mobile servicing becomes an increasingly vital part of the future of automotive care, having clean, actionable data is essential to making it efficient and scalable. It allows us to strategically plan outreach and optimize technician deployment. Mobile service doesn’t just offer convenience—it expands our reach beyond the traditional service lane, giving us the opportunity to grow our business, tap into new markets, and attract customers who might not otherwise walk through our doors.
I can’t say enough about how much I’ve enjoyed working with Recall Masters. My journey started back in 2019 with BMW Spokane, where I had the privilege of collaborating with PO Duncan. She was incredibly supportive and allowed me to be bold, testing new strategies and ideas. Together, we implemented reporting for used car dealers within a 300-mile radius, and I was able to bring recall services directly to customers with mobile units. This led to a whole new department within my service team, and during the COVID-19 pandemic, we had 2-3 techs on the road daily, covering three states.
One of the standout initiatives we came up with was offering gift cards for $100 off service, but with $1,000 towards trade-in value. This not only encouraged sales to engage with our marketing efforts but also led to actual car sales, showing how creative solutions can have a tangible impact.
Now, in my role as Fixed Operations Director at BMW & Audi Tri-Cities, I’ve had the pleasure of working with Mark. The relationship has been nothing short of amazing, and we are currently testing declined services with Recall Masters across both brands. What I appreciate most is how open and flexible they are when I bring new ideas to the table, even the crazy ones!!!!!! Mark and PO have always been great partners in brainstorming and executing strategies that drive results. Without the dedication and support of Mark and PO, this partnership would not be as successful as it is. No matter where my career takes me, I’ll always be using Recall Masters.
Karl Peterson
Fixed Operations Director
Audi & BMW Tri-Cities
Mike Suelter
Corporate Fixed Operations Director
Fury Automotive Group
I’ve had the pleasure of working closely with the team at Recall Masters for years. They are extremely easy to work with and the increases we see in the at-bats we get from them driving the recall business to our stores has been amazing. The ROI data and analytics demonstrate the success we’ve had together. We have three stores, two Stellantis and one Ford, all performing at a very high level. No matter the brand, vehicle owners recognize Fury Automotive Group as a valued resource in the community, promoting safety and streamlining the recall repair process. That builds trust with consumers and opens the door to more service work. Without a doubt, Recall Masters is a close partner of ours. Tracy Simmons has always come through for us and has made all of the transactions seamless.
Mark and the Recall Masters team have been a tremendous partner for us. From the very beginning, they’ve been responsive, easy to work with, and always willing to jump in whenever support is needed. What really stands out is how much value they bring when it comes to recall campaigns—something that can easily become a challenge for a dealership. Their tools and guidance make the process smooth, efficient, and ultimately more successful for our store.
It’s clear they genuinely care about the success of their partners, and that makes a huge difference. Having a partner like Recall Masters gives us the confidence that we’re not only staying on top of recalls but also taking better care of our customers in the process. The level of communication, professionalism, and follow-through they provide has been outstanding, and I truly appreciate everything they’ve done to help us grow.
Julien Lagoutte
Fixed Operations Director
Schomp Subaru of Aurora
Ron Kellenbenz
Platform Fixed Operations Director
Encore Chrysler Dodge Jeep Ram
The results speak for themselves. We’ve been a customer of Recall Masters since 2016, and Recall Masters consistently helps drive traffic to our service lanes—bringing in new customers and re-engaging those who had drifted away. Our Total Market Retention consistently stays above the 55% mark, placing us in the top 10% of dealerships nationwide. With Recall Masters and Matt overseeing our account performance, we don’t have to manage the outreach, and our team can focus on what they do best: repairing vehicles and delivering an outstanding service experience to every customer.
We’re so pleased with the results Recall Masters has delivered since they came on board six months ago. They’ve generated 475 ROs with an average RO of $628, introducing almost $300,000 of total service revenue from owners looking to reconnect with a quality Subaru retailer. Of those 475 ROs, 183 were from Prospects, Lost and SNS customers, helping contribute to our retention efforts and put up amazing numbers from customer profiles that we probably wouldn’t have seen without their assistance. What really stopped me in my tracks was the 71% CP revenue verses the 28% from Warranty work! These Subaru owners are trusting us to address a recall issue, then rewarding us for that care to pay for services that they could also find from other aftermarket providers. That doesn’t go without our humble appreciation. Our team is so committed to superior service and this partnership with Recall Masters is helping us to deliver on that. We look forward to our ongoing relationship and continued success.
Robert Carter
Service Manager
Quirk Works Subaru
Steve Nicholson
Director of Operations
Premier Hyundai Moreno Valley
Premier Auto Group
I’m so pleased to be working with Recall Masters, having previously worked with them at all my dealerships where their performance and attention to detail was incredible. That’s the kind of partnership I’m pleased to carry forward at this new store. With soaring customer acquisition costs, Recall Masters helps us secure better retention of existing customers while also reconnecting with customers who haven’t serviced with us in a while. Recalls are not only a safety issue, but they are also the gateway to customer lifetime value. Recall Masters understands that and their partnership is priceless. The ROI is off the charts and their monthly reports backs it up. Every dealership in the nation should be working with them.
CSI is everything for us in this business and R+ has produced impressive results. Consumers were so excited to use the R+ cards and come back into our BMW Center for servicing. We’ve used the program to reach out to our neighbors, but also extended our reach as far as 75 miles to generate opportunities for our mobile service effort. It’s a true partnership with Recall Masters and they’ve performed well beyond our expectations.
Patricia Fradenburg
Service Manager
BMW of Southpoint
Hendrick Automotive Group
“We were curious about the kind of performance that we would see out of the R+ retention campaign, as our store prides itself on already having great retention. We have seen slow growth in the past, but wanted to see how far we could push it and felt we needed something different. R+ gave us an opportunity to see if we could restore activity while reminding consumers of our quality servicing and great customer service. Today, vehicle owners have more servicing options, but we’re intent on preserving and protecting our customer base as well as to win back some who have defected to retail service centers. We are believers! We’re tracking 192 ROs a month with an average $335 RO amount on a $30 incentive card. Customers feel appreciated and are willing to spend 10X the card amount and more. Thank you Recall Masters! We can’t wait for our next campaign.”
Chris Geigle
General Manager
Smart Toyota of Quad Cities
Logan Carter
Director of Fixed Operations
BMW North Scottsdale
I am a fan of Recall Masters! I’m committed to doing business with you any time I can. Your organization is a first-class business with true professionals at the helm. You’ve always taken a vested interest in the success of our store and are ready to collaborate to create a winning strategy. That’s the definition of a healthy and sustainable partnership. I can’t thank Recall Masters enough.
We’ve been extremely impressed with Recall Masters and their ability to connect with vehicle owners that have not been in for service with for 12+ months.
The R+ retention card provides a very effective invitation to visit our store for service & parts incentives and even sales; it’s customized to our dealer information and even personalized to the customer!
We want our guests to feel appreciated and experience elevated service, Recall Masters truly helps us provide that VIP experience that every Mazda owner deserves. Customers have other servicing options, but with this right approach via Recall Masters and our team being committed to earning customer trust, it has really kept them from going elsewhere.
Recall Masters is our partner in this effort and has enabled us to exceed our revenue goals while securing our retention targets. Because of this wonderful partnership based on trust and honesty, we have now added several other stores in our group to the R+ Premium solution and invite every Mazda dealership in the country to combat defection by partnering with Recall Masters.
Dennis Montjoy
Director of Operations & Business Development
Sport Auto Group
Lathan Biggs
Service Manager
Mtn View CDJR
I am extremely impressed with the results. The detailed reports allow me to track the success of campaigns and make data-driven decisions to improve our strategies further. The support team is exceptional. I highly recommend Recall Masters for any dealership looking to boost their service appointments. It is a game-changer in terms of efficiency, effectiveness and customer satisfaction.
Recall Masters has been wonderful in bringing in the older hard to reach recalls enabling us to
reconnect with our customers to rebuild our relationship with them and get them back in for regular service. They also provided us with a very professional retention Gift Card, which we give to customers when they are hesitant in performing recommended repairs. The Gift Card also provides customers with an incentive to return for future visits. We look forward to continuing the partnership with Recall Masters.
Jason Isidoro
Service Manager
Richard Lucas Subaru
Charley Smith
Service Manager
Jenkins Subaru Hyundai
Recall Masters has completely changed the way we approach recall completion. We had a lackadaisical approach before in the fact that we just assumed customers would call us when they were ready. Recall Masters’ precision targeting has increased our traffic, which was vital to keeping the shop busy throughout 2020.
Recall Masters provides a top-notch service. They consistently provide a 10-to-20X return on investment while always working to find ways in the ability to reach clients that our other advertising strategies leave behind – all while providing a full-service, hands-off product for our dealership. Recall Masters will be a permanent part of my strategy!
Mike Koster
Service Director
MetroWest Subaru
Mike DeAngelis
Fixed Ops Director
Freehold Nissan in New Jersey
Lithia Motors, Inc.
We are receiving the emails that the customers have signed in to our website to check their vehicle for open recalls. I have scheduled 5 out of 5 that I received. I also am checking the vehicle that do not have recalls on the report you sent. I will check history and offer a free MPI or maybe 10% off to bring them back in.
John J. La Manna
Fixed Operations Director
Route 23 Nissan
Sergio Perez
Service and Parts Director
Northridge Toyota
Our team is so pleased with the performance of Recall Masters and their program. Without quoting numbers, we’ve definitely seen an increase in consumer traffic to our store. They do a phenomenal job teeing up customers for their experience here, which also includes a MPI. This leads to increase CP work and higher customer satisfaction. They know we’re looking out for their safety as well as helping them protect the value of their vehicle asset. The program does wonders to introduce our dealership to new customers as well as welcome back customers that we haven’t seen in more than a year. The communications creates a sense of urgency for these consumers to have recall repairs completed. In short, this program definitely works and I think every dealership would benefit from partnering with Recall Masters.
Stella Kelly
Service Business Development Manager
Lynnes Subaru
Just wanted to take the time to thank you and Recall Masters with the exceptional job you have done for our company. Recall Masters has done a great job reaching out to our recall customers and scheduling them for Lynnes Subaru. The communication provided on a daily basis is helpful and informative. During these ever-changing times, customer service is a key factor in making customers feel safe. Thank you again for all you do.
Park Avenue BMW tried several different approaches to reach customers with open safety recalls on their vehicles, but most were just not efficient and productive. We knew the number of BMWs out there with recalls, and assumed we would, in the least, reach a small percentage of them when we started working with Recall Masters. To our amazement, in just 60 days, Recall Masters achieved far beyond our expectations! We are repairing safety recalls for Inactive, Lost and New Clients! We even forwarded a few of them to our sales team and they were able to help these customers get into brand new BMWs! The Recall Masters team has been a pleasure to work with and we look forward to continuing to work with them in the future.
Betul Ayvedi
Client Services
Park Avenue BMW
Walter Lopez
Fixed Ops Director
Flemington Subaru
Ciocca Auto Group
Our Subaru store has seen a good number of Recalls and the influx of “residual” business as a result of the phone alerts that your company sends daily. This has allowed Subaru and the other two stores to update, contact, and clean their data, as the alerts have the latest and most accurate data available.
Recall Masters has done a great job in locating open recalls to help direct consumers back to my store. Since inception, we have seen hundreds of clients with open recalls and some have already been back for additional services.
Eric Pagan
General Manager
Rye Subaru
This program is AWESOME, my CP is through the roof. They make it so convenient! Recall Masters emails me, my parts lead and my BDC, which provides 5 to 6 days to make sure we have the parts and schedule through X-Time! I work on the MPIs and now I’m getting new and repeat customers!
Jason Salter
Service Manager
BMW of Montgomery
Sonic Automotive
Matt Krappé
Service Director
Herb Chambers BMW
Herb Chambers Automotive Group
The results we’ve seen from Recall Masters in the first 90 days has exceeded our expectations! Recall Masters has increased our Service and Parts Revenue by delivering New and Lost customers that have open-safety recalls on their BMW’s. This gives my Fixed-Ops Team the opportunity to demonstrate that their safety is our top priority and provide them with the very best Service Experience that Herb Chambers has to offer. Recall Masters has proven to be an extremely valuable partner and I highly recommend them.
And later in 2019, Matt offered more praise:
Recall Masters delivered! We achieved our Service Effectiveness Goal for 2019 which is great news, but there is much more to it than that. Our Service Effectiveness actually jumped 3 points, which was the biggest increase in the country for BMW Centers. Recall Masters helped make that happen!
The Recall Masters program is providing us with an opportunity to service lost, inactive and new customers by addressing their safety needs first. Then it’s our job to turn them into life-long customers of BMW of Watertown. Recall Masters has been very responsive and attentive to the input and feedback that we have provided. The program has exceeded our expectations after just 60 days. Frankly, dealers would be crazy not to use Recall Masters!
Walter Modeen
Service Manager
BMW of Watertown
Hoffman Auto Group
R+ has helped us get some of our lost customers back into the store. Seven years ago, we had a reputation of not being great at customer service. We’ve changed that around. Lost customers have been encouraged with an R+ $30 gift card to actually come back and give us another try.
Shane Roberts
Service Director
Lithia of Grants Pass CDJR
Lithia Motors, Inc.
Luis Romano
Service and Parts Director
Diablo Subaru of Walnut Creek
We were very blessed to have Recall Masters as one of our partners this past year. With Recall Master’s help, we achieved the highest recall completion percentage across our district with Subaru in 2020. I appreciated the strategy of mailers and email communication along with Recall Masters’ professional BDC center to take incoming recall appointments, making it seamless to the customer. Recalls Masters’ mailers were very authentic, looking as if they were coming directly from Subaru of America. Information on the mailer was easy to identify for the customer, which gave the client the confidence and convenience to make the appointment immediately. There are many little extras that Recall Masters provides, including quarterly updates and marketing techniques from their professional staff. To date, we continue to use Recall Masters’ service, which has been adapted and tailored for our business, as recalls have been completed and new recalls released.
The first 60-day results (ROI) have exceeded my expectations and I really appreciate the world class service that you and your team have provided thus far. I would also like to mention that the Recall Masters CallCapture program is working extremely well. I listened to several of the recorded phone calls and noticed how professionally they were handled by your agents. I’m amazed that in just the first week your call center scheduled 42 service appointments from our overflow and after hours calls. It is very important that my customers are greeted by a live agent, rather getting sent to voicemail! Keep up the great work and let’s take it to the next level.
Robert M. Hayes
General Manager
Open Road Subaru
Open Road Auto Group
Carlos Perez
Service Manager
Koeppel Mazda
Koeppel Auto Group
Working with Recall Masters was actually an easy transition – like a flip of the switch. What’s happening here is that Recall Masters is contributing to an integration on customer to dealer by gaining access to our scheduled time through Xtime. So not only is the customer able to speak to someone about the recall, Recall Masters is answering every question that the customer has and, at the same time, scheduling the appointment without interrupting the service department. It’s become seamless and flawless.
Jack Saneman
Fixed Operations Director
Priority 1 Automotive Group
Recall Masters has exceeded our expectations at both BMW Rockville and BMW Towson. To date, they have scheduled more than 370 appointments with many first-time customers. Xtime integration makes the appointment process seamless. Their staff has set customers’ expectations so that we have had no issues with customers meeting their appointment needs. I highly recommend using Recall Masters. We are currently getting ready to sign up our Acura and Audi stores on their program.
The response rate that the Recall Masters program has generated in the first 2 months has been absolutely amazing! We are thrilled with how successful Recall Masters has been at scheduling service appointments with BMW owners who have open recall campaigns on their vehicles. Our General Manager Bill Finsilver and I audited the Recall Masters results and determined that 100% of the people that made service appointments with Recall Masters showed up at our Service Center as scheduled to get their recall repaired. In short, the Recall Masters program has totally exceeded our expectations!
Barry Fleischman
Service Manager
BMW of Bloomfield
Mike Schwaner
Fixed Operations Director
Supreme Automotive Group
Customer retention is a major initiative for our stores. With competing dealerships and independent repair shops, it’s a daily challenge to find new customers and keep them over time. Recall Masters has really helped us reach out to customers who haven’t been to our dealership in a long time, as well as bring in new customers who weren’t getting the kind or service and attention from competing dealerships and independent repair shops. Simply stated, these are consumers that would probably never service their vehicle with us if it were not for the effort of Recall Masters. The best part is that we’re not having to allocate any new staff to the effort – Recall Masters takes care of it all. They notify the customer, invest tons of time walking them through the recall and even schedule the appointment. We’re focused on doing what we do best – and that’s servicing vehicles. There’s just no way we could build an efficient recall department without their leadership. My hat’s off to the team at Recall Masters for delivering a turnkey solution that helps us stand out amongst the competition.
Thanks for setting up our first Performance Review. We are pleased with the Recall Masters program so far. We can definitely see the increase in traffic. The gift cards have been very helpful with upsell. Also, the MarketSmart Report has been a nice plus. We have brought in 4 vehicles from the list so far.
Al Chianca
Service Manager
Hudson Subaru
We are very happy with the Recall Masters program. Previously, we partnered with another vendor to seek out new and lapsed customers to increase our CP revenue. The reports they provided us showed an increase in business, but upon review we found that a majority were our existing customers that were simply coming in to redeem massively discounted service. Since converting to Recall Masters, we saw a significant increase in “non-discounted” traffic within less than 2 months. It was measurable by RO counts, total income, and just seeing the appointments coming through our scheduling program. We have had terrific ROI ever since, and look forward to continuing our partnership with Recall Masters going forward.
Kurt S. Sauer
Service Director
Scott Mazda Volvo
Ryan Valadao
Service Manager
Balise Toyota of Warwick
Balise Auto Group
Recall Masters makes everything so seamless! The call center makes the recall appointment with the customer and sets the proper expectations, and we take care of the rest. They also continue to provide us with the opportunity to service lost, inactive and new customers by addressing their safety needs first. It is a WIN – WIN!
Ryan Sokoloff
Service Director
Susquehanna CDJR
Susquehanna Auto Group
We’re impressed with Recall Masters’ ability to find recalled vehicles that are sitting on neighboring independent lots. The Market Smart Report helps us connect with brand new independent lots that may not be aware of the recalled vehicles. We’re establishing relationships with the independents and it is providing additional revenue. We’re selling more parts and securing more repair business. We found a need to hire another mobile tech to handle the added business. The mobile techs use the report to plan their daily and weekly route for efficiency. These are the kinds of tools that address real-world conditions a Service Department face.
Recall Masters has been an outstanding addition to our dealership. In addition to excellent service and support, they have had a tremendous impact on revenue and demonstrated how valuable recalls are to meeting our goals. We’re getting reconnected to customers we’ve lost contact with and reaching new customers – more than a third of our recall traffic comes from consumers we would have never found without Recall Masters. And, once they have the recall repaired, 89% of these customers return for additional service – a huge win for customer retention. Every single day, we see their hard work translate into increased warranty and customer pay revenue and a significant bump in average RO amounts and vehicles sales. We’re amazed at the results and can’t imagine having the kind of success we’ve had without a partner like Recall Masters.
Mike Both
Service Manager
Nissan of Turnersville
Penske Auto Group
Recall Masters has done a great job with attracting new service activity without discounting services. That’s a big contributor to their success and why I’m so appreciative of the program. We have a busy service department, so I’m always reviewing bay activity and revenue to make sure that we’re investing our time and marketing dollars wisely. It’s hard to find new customers without inviting them into the dealership with deep discounts, which is a shaky foundation for ongoing loyalty. Rather, with Recall Masters, we’ve been able to demonstrate to customers that we can attend to their recall efficiently and identify other services that can preserve the value and performance of their Ford. These are opportunities that might have gone to a competitor or to an independent shop, at a time when they would be more expensive to the consumer. The staff has really embraced the recalls, knowing that we’re driving more traffic to our store while also protecting our brand. Everyone wins!
Kenny McDow
Ford Service Director
Supreme Ford of Slidell
Supreme Auto Group
Lance Tamburo
Nissan Service Director
Supreme Nissan of Slidell
Supreme Auto Group
We’ve only been on the Recall Masters’ program for a couple of quarters, but we’ve already seen some phenomenal results. Our customers and our community rely on our dealership for outstanding sales and service – and that includes being there for them when there’s a recall. I’ve always felt that we did a good job with recalls and taking care of our customers, but, when I saw the kinds of activity that came out of our Recall Masters effort, I realized that there is a whole different tier of expertise and resources that we just did not have. We’re now connecting with new customers and getting reacquainted with lost customers in numbers that I’ve never imagined we’d achieve. There’s just no replacing this type of activity and the unique solutions tailored to this particular type of customer. Sure, nice to see the significant bump in revenue, but it’s helped us remain focused on the bigger mission – taking care of our customers. Recall Masters had delivered well beyond my expectations and we couldn’t be more pleased.
Rick Stubblebine
Service Manager
Piazza Hyundai of Pottstown
Piazza Automotive Group
Amazing! That’s the only way I can describe the results that we’ve generated from Recall Masters. We’re connecting with new and lost customers like never before. As an example, over 40% of our Recall Traffic came from Lost and Prospect customers that we would have never seen without the Recall Masters Program. And Recalls are just the means to opening the door for other revenue opportunities with new and existing customers. More than 50% of the total revenue we realized from Recall Repair Orders was generated from Customer Pay work. And the success doesn’t stop there. Many of the recall customers were in search of a new vehicle. In fact, 64% of the new vehicles that we sold to the Recalled Vehicle Owners were purchased by Lost Customers and Prospects, so those vehicle sales can be directly attributed to our Recall Campaign. I can’t say enough nice things about the entire Customer Service Team at Recall Masters and what they’ve done for us!
Again, you have been very helpful with the whole process and making sure everything is running smoothly. As I said to you earlier, this has been the best outcome we had with outside companies making recall appointments for our dealer and I thank you for that.
Kim Wright
Service Department
Paul Miller BMW
Tony Circelli
Fixed Ops Director
BMW of Ramsey
Prestige Auto Group
We started with Recall Masters 60 days ago and we are seeing lost customers we haven’t seen in over 2 years return to the dealership. They delivered what they promised and I look forward re-signing with them when the BMW pilot is up. An outstanding organization to do business with.
I would like to personally thank you and your team for the outstanding job you have done with capturing recall customers and completing appointments. I would have never thought that it would be this successful right from the launch. This will help our service department with Service Effectiveness and most of all building relationships with inactive and conquest customers which is crucial to today’s business model. Again a big thank you from myself and my entire team of technicians, advisors, receptionists, cashiers, valets and their family’s for the additional work that you have provided for us.
Rodrigo Lembo
Service Director
BMW of Norwood
Joseph P. Coleman
Fixed Operations Director
Knauz Automotive Group
I wanted to let you know what a fantastic experience I had during the installation process with Recall Masters. Mr. Van Simmons, your Recall Communications Strategist, was professional and helpful in presenting important information in our web meeting. Ms. Jenny Peters, your Client Services Manager, has been particularly helpful throughout our entire installation process. Her presentations were very informative and were presented in a highly professional manner. She seemed to truly care about making sure we understood all facets of our business relationship with Recall Masters. It was a pleasure to be treated in such a friendly and courteous manner. Ms. Peters is an excellent representative of your company. We all feel like we have a caring person to help us through the initial process, and someone who will be there whenever we have questions or issues. As you know, having a great product is only part of the story. Having the right person deliver the product is what separates you from your competition. Ms. Peters is the right person! We look forward to successful results in the future. Thank you!
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