Sample eMail

Subject Line Options (or completely customizeable):
1. COVID-19: Critical Information for our customers
2. COVID-19 has changed car dealerships. We are changing too

Dear ABC DEALER Family Member,

As our nation cautiously emerges from shelter-in-place, we at ABC DEALER are committed to your health, well-being and safety as our top priority. We all want to be back on the road – being with loved ones, exploring the outdoors and enjoying our favorite events. Your vehicle’s reliable operation is more important than ever. As such, our dedicated team is proud to offer expedient and convenient vehicle servicing and maintenance.

• Pick-up and delivery to your home and office within a 15-mile radius
• For extended repairs, a deep-cleaned loaner car will be made available

We also want to share this important safety message. More than 1 in 4 vehicles on the road today have an unrepaired safety recall. We invite you to visit AbcDealer.com/recall-check to check if your vehicle has been affected. All recall repairs come at no cost to you. Please take immediate action.

Finally, we’d like to offer a $30  dealer services gift card to all customers who service with us by July 1, 2020. The gift card can be applied towards any additional services or parts. To redeem, simply print this email and present it at time of service.

To assist you with your vehicle servicing needs, call the ABC DEALER Service Department at 555.555.5555 (Monday–Saturday 8 am to 5 pm PST.  We are closed Sundays.  You can also visit AbcDealer.com/service or click the button at the top of this email to schedule service.

Sincerely,

ABC Dealer
123 Automotive Dr,
SomeTownship, CA 95555
555.555.5555
service@abcdealer.com

It is times like this that bring the best out in all of us.  ABC Dealer is a proud sponsor of the Give Back to SomeTownship Community Outreach program, which provides meals and services to Seniors in our community.  If you would like to help or make a contribution, please visit www.SomeTownshipHelp.com/coronavirus .

*Dealer Services Gift Card is not a credit card and has no cash value.  The card can only be used towards the purchase of dealership services and products.  See card for details and restrictions.