Sales Touchpoint – Sell More Cars Through Recalls
Important Note: Do not send clients to this page. This blog content is intended for RM sales staff to use as weekly touchpoints to prospects or for the CS team with existing clients. Some of this content may also be distributed via the eNewsletter “Recall Rundown.” Feel free to copy and paste this content into your contact CRM and customize with your intro greeting and email signature. DO NOT BLAST. These are individual touchpoints or for recipients from the same dealership. Your email needs to feel more personal and less about SPAM email blasting, which will cause individuals to unsubscribe.
Touch Point Campaign: Recalls Help Sell More Cars
eMail Subject Line: Sell More Cars Through Recalls
eMail Body Below:
Dear Dealership,
Taking care of your customers means future business – pretty standard practice for our industry, right? But did you know that helping recall customers at a time when they need you the most translates into vehicle sales? Through our advanced metrics and reporting, we’re tracking sales activity that starts with reaching out to recall customers. At the root of these results is another layer of data that pinpoints specific models and model years that are primed for a vehicle upgrade. Still, it doesn’t happen overnight. Recalls are an ideal opportunity to reach out to consumers who have long abandoned your dealership or who service at a neighboring dealership or independent repair center. Do you know which model years best convert into sales opportunities for your dealership? Reach out to me and I can show you.
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