Important Note: Do not send clients to this page.  This blog content is intended for RM sales staff to use as weekly touchpoints to prospects or for the CS team with existing clients.  Some of this content may also be distributed via the eNewsletter “Recall Rundown.”  Feel free to copy and paste this content into your contact CRM and customize with your intro greeting and email signature.  DO NOT BLAST.  These are individual touchpoints or for recipients from the same dealership.  Your email needs to feel more personal and less about SPAM email blasting, which will cause individuals to unsubscribe.  

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Touch Point Campaign: Recall Department Webpage

eMail Subject Line: Simply Stated, the Best Way to Win Web Traffic and Consumers

eMail Body Below:

 

Dear Dealership,

There’s not a single dealership that doesn’t struggle with the ability to stand out above a sea of franchise dealerships.  Free wi-fi and coffee in the waiting room isn’t going to do it any longer, so I wanted to share with you what is working.  Let’s start with positioning your dealership as a beacon of safety in the community by offering recall data directly on your website (see more here).  Rather than pushing your valuable site traffic off to the factory to search for recall info on their vehicle, you could immediately connect them to the data, detail and appointment scheduling to resolve the issue today.  It’s not only proving to be a seamless process for consumers, it adds up to some significant sales and service revenue for your dealership.   Hit me up if you want to see specific dealer webpages that mirror your offering or are in your market.

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