21 Nov

Making the Case for Texting Consumer Recall Notices

Dealer,

I thought you’d want to read this blog post – Making the Case for Texting Consumer Recall Notices.  Texting and TCPA compliance is a sensitive topic for dealerships, especially as the effectiveness of email, postal mail and phone calls has tailed off in the past decade.  However, texting consumers can place your dealership at risk of a lawsuit if you don’t meet very specific criteria.  In this blog post, Chris Miller, Recall Masters CEO, takes the issue head on, making the case for texting recall notices to consumers.  The article navigates the legal and ethical obstacles while also serving in the best interests of both the consumer and the dealership.  Several dealers have reached out to me to learn more about compliance and the effectiveness of our efforts.  Let me know if you’d like to review this very important topic.

Sincerely,

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