Using Recalls to Increase Consumer Traffic and Drive Service Revenue!

While a cloud of uncertainty hangs over consumer confidence, service departments are turning to the opportunities that stem from recalls.  Every vehicle owner wants to protect their vehicle assets.  Recalls offer a unique opportunity to service at the dealership at no cost to the consumer.  And the revenue is impressive.  In 48 US states, the factory reimburses at retail rates for parts and labor.  And there’s no shortage of consumers eager to hear from for your dealership, as some of these NHTSA and OEM voluntary recalls can be life-threatening.

More than 1 in 4 vehicles on the road today have an open recall.  While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for franchise dealerships to be a beacon of safety in their community.  Recall Masters, the #1 provider of comprehensive recall solutions, delivers dealerships a turnkey Recall Department.  We’ll locate 2nd/3rd/4th generation owners the factory has no record of and connect your store to new/lost/lapsed customers that service at independent repair shops or competitors.  Let us show you what we’re doing with 4 of the top 5 dealer groups in the nation and other dealers to spawn unique benefits only possible through proactive recall management, including:


  •  Acquire First Time Customers
  •  Increase Customer Pay Revenue
  •  Increase Vehicle Sales
  •  Win Back Lost Customers
  • Enhance Overall Service Retention
  •  Save and Improve CSI Scores

Learn more about recall management and our results with dealerships in markets just like yours!

Ryan Valadao
Service Manager

Balise Toyota of Warwick

Recall Masters makes everything so seamless!  The call center makes the recall appointment with the customer and sets the proper expectations, and we take care of the rest. They also continue to provide us with the opportunity to service lost, inactive and new customers by addressing their safety needs first. It is a WIN – WIN!

All About Results

Every dealership and market is different, but one outcome is consistent – ROI!  These results don’t come easy, as evident in other “recall” efforts that don’t employ digital forensics and multi-channel communications.  It’s one thing to uncover VINs with open recalls, and quite another driving customers into your dealership.

*Data updated 8/13/2020. Results vary by dealership and market. 

A Custom Approach

Recall Masters works with most major OEM brands.  While this video doesn’t feature all of them, the core pillars of data, technology and communications are present in our approach – with every dealer in every market.  Still, your dealership and market position is unique to you.  We’ll work together to architect custom campaigns that meet all of your goals.  Are you looking for new customers?  Trying to retain the ones you have?  Desperate to reawaken lapsed customers who may have flocked to independent repair shops?  We look forward to showing you how recalls ignite all of these customer types and bring them into your dealership.  Let’s get started!

Learn about recall opportunity in zip codes around your dealership with an exclusive report!

What Makes Us #1 

Recall & Vehicle Owner Intelligence

Our technology and knowledgebase make us #1. Trusted by the largest dealer groups and OEMs, our platform analyzes data from more than 50 sources to target strategic recall opportunities. Superior data enables you to service more customers better and faster and upsell more services and vehicle sales.

We Build Your Customized Recall Department

From a Call Center Hotline team that fields consumer inquiries and schedules service appointments to a Recall Department webpage that captures leads, our many innovative solutions are integrated into your existing processes in order to empower your staff and keep consumers connected to your dealership.

Multi-Channel Communications Services

Our ground-breaking, 12-touchpoint communications drive traffic to your dealership. Digital Forensics technology identifies active recalls that were never completed. Target 2-3X more recalls than previously realized by tracking down the current/secondary owners. Put OEM and NHTSA-compliant communications to work for you. 

Find Out What the Opportunity is in the Zip Codes Around Your Dealership!

Tom Goehring at Recall Masters oversees the direct-to-dealer effort and can share with you the opportunity in the zip codes around your dealership.  It all begins with you reaching out to our team using this form or by emailing .  From there, we will invite you to review a detailed report of VIN counts for those zip codes.  Time is of the essence, as consumers are looking for an authorized service center to address their recall.  Thank you for your inquiry.

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