Using Recalls to Increase Consumer Traffic and Drive Service Revenue!
While a cloud of uncertainty hangs over consumer confidence, service departments are turning to the opportunities that stem from recalls. Every vehicle owner wants to protect their vehicle assets. Recalls offer a unique opportunity to service at the dealership at no cost to the consumer. And the revenue is impressive. In 48 US states, the factory reimburses at retail rates for parts and labor. And there’s no shortage of consumers eager to hear from for your dealership, as some of these NHTSA and OEM voluntary recalls can be life-threatening.
More than 1 in 4 vehicles on the road today have an open recall. While it’s a crisis for all consumers and the entire auto industry, it’s also an opportunity for franchise dealerships to be a beacon of safety in their community. Recall Masters, the #1 provider of comprehensive recall solutions, delivers dealerships a turnkey Recall Department. We’ll locate 2nd/3rd/4th generation owners the factory has no record of and connect your store to new/lost/lapsed customers that service at independent repair shops or competitors. Let us show you what we’re doing with 4 of the top 5 dealer groups in the nation and other dealers to spawn unique benefits only possible through proactive recall management, including:
- Acquire First Time Customers
- Increase Customer Pay Revenue
- Increase Vehicle Sales
- Win Back Lost Customers
- Enhance Overall Service Retention
- Save and Improve CSI Scores