Recall Masters in Automotive Industry Media

Dealers, automakers use new tools to reach vehicle owners

U.S. light-vehicle recalls have plunged to their lowest level in five years. But as the nature of safety recalls changes with the evolution of automotive technology, automakers and dealerships are turning to new tools to reach owners of recalled vehicles.

Automakers recalled 30.7 million cars and light trucks in the United States last year, NHTSA reports. That was a dramatic drop from 2016, when recalls related to defective — and potentially deadly — Takata airbag inflators elevated the total to a record 53 million.

Although Takata-related recalls are expected to continue at least through 2020, NHTSA reports that 60 percent of the roughly 50 million vehicles covered by those recalls in the United States have been fixed. Overall, 70 to 80 percent of all vehicles recalled in 2016 and 2017 got repaired, industry analysts estimate…

Read the whole article on the Automotive News Fixed Ops Journal website.

Are Consumers Ready to Join Dealerships in Resolving the Recall Crisis?

Persuading owners to take their recalled vehicles into the dealership for repair has left the automotive industry and consumer safety groups perplexed about a viable solution. Seeking more information as to where consumers stand on this issue, Recall Masters, a digital forensics and communications company that specializes in recall management for the automotive industry, recently surveyed 1,521 U.S. consumers.

More than 80 percent of U.S. consumers indicated that a vehicle’s recall status was important or extremely important, according to the findings of the survey. The study, conducted from September 2017 through January 2018, revealed a wide range of consumer attitudes and perspectives that might explain why approximately three in ten vehicles on the road today have an open recall.…

Read the whole March/April 2018 article on the FixedOps website or in PDF.

Download Article as a PDF

New software helps dealerships track safety recalls better

Last year, 53.2 million cars and trucks were recalled in the United States — the third straight year the figure topped 50 million. A dealership can get in trouble for selling a used vehicle, knowingly or unwittingly, that is covered by a safety recall.

New digital tools are helping dealers manage the bewildering array of recalls. They enable retailers to identify recalled vehicles sooner and more accurately, reduce potential liability and customer hassle and recondition used cars and trucks for sale more efficiently.

Software providers AutoAp and Recall Masters offer products that enable dealers to closely monitor safety recalls and automate tracking of used vehicles in their inventory. The vendors give customers daily updates on recalled vehicles…

Read the whole August 21, 2017 article on the Automotive News website.

Download Article as a PDF

Digital Dealer Magazine

August 30, 2019 – An Innovative Way to Keep the Roads Safe & Bring in Customers
August 13, 2019 – Getting Service Recommendations Is Child’s Play
August 2, 2019 – How Can Your Dealership Win Business from Recall Customers?
July 17, 2019 – A Tidal Wave of Change May Be on Its Way to Dealerships
July 2, 2019 – What’s the Silver Lining in this New Car Sales Slump We’re In?
June 17, 2019 – Is Ridesharing Always Safe? Hail NO!
June 5, 2019 – Navigating the Maze of New In-Vehicle Technology
May 16, 2019 – The Great Race Against Time!
April 29, 2019 – Are You A Good Leader?
April 16, 2019 – Can You Hear Me Now?
April 1, 2019 – The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers
March 21, 2019 – Takata Strikes Back with a Vengeance
March 7, 2019 – When it Comes to Technicians, Dealerships May Need a Bigger Boat
February 12, 2019 – Technicians are the Key to Dealerships’ Future
January 21, 2019 – Turning Recalls from Trash to Treasure
December 26, 2018 – The Growing Used Vehicle Market May Be Great for Consumers
December 10, 2018 – Customer Experience Upgrades in 3 Simple Steps
November 13, 2018 – As Safety Value Increases, So Do Repairs
October 24, 2018 – Why Technicians will Soon Rule the Automotive Industry
October 19, 2018 – When Digital Starts Winning, Fight Back
September 27, 2018 – The Pitfalls of Discounting Service
September 21, 2018 – Hello, Is It Me You’re Looking For?
September 5, 2018 – Take a Good Look at Your Recall Customers
August 27, 2018 – Advancing Technology and the Public Threat
July 31, 2018 – Are We Playing Whack-A-Mole with Recalls?
June 22, 2018 – One Small Step Is a Good Start to a Long Journey
June 17, 2018 – When Batman Decides a Recall Isn’t Enough
May 18, 2018 – Outsourcing Customer Communications – Should the Service Department Worry?
May 8, 2018- What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?
April 18 , 2018 – Plugging In: How Electric Vehicles Could Impact Your Service Department
March 30, 2018 – The Future of your Service Department
February 8, 2018 – You Think Your Customers are Happy? Do This & Watch How Fast That Changes!
January 31, 2018 – The Art of Turning Complaints into New Customers
November 21, 2017 – Making the Case for Texting Consumer Recall Notices
October 27, 2017 – To Improve Customer Experience, Employees Must Own It!
October 20, 2017 – Is Selling a Car More Important than Preserving a Life?
October 4, 2017 – One Small Way to Slay the Recall Dragon
September 15, 2017 – The UK’s Surprising Recall Compliance Solution
August 31, 2017 – Human Capital: How Teamwork Can Increase Revenue
August 21, 2017 – Should Manufacturers Be Able to Recall Recalls?
July 13, 2017 – Where Do We Go from Here? The Recall Compliance Challenge
June 20, 2017 – The Hidden & Deadly Side of Airbag Recalls
June 12, 2017 – ELEAD1ONE Announces Integration with Recall Masters
May 12, 2017 – Why are Consumers So Ambivalent about Bringing Recalled Vehicles into Your Dealership?
April 10, 2017 – Is a Reasonable Consumer Expectation Too Much to Ask?
March 23, 2017 – Driver Liability May Soon Steer Uber/Lyft Drivers Away from Recalled Vehicles
March 10, 2017 – What Happens When Recalls Start Influencing Buyers?
February 27, 2017 – Can Your Used Car Buyers Trust You?
February 9, 2017 – Why Recalls Won’t Ever Go Away: Part 2
January 18, 2017 – Why Recalls Won’t Ever Go Away: Part 1
January 6, 2017 – A New Year’s Resolution to Service Consumers
December 16, 2016 – When it Comes to Recalls, What is Legal May Also Leave You Liable
November 23, 2016 – Recalls: Let’s Show a United Front in Solving this Problem
November 9, 2016 – Florida Dealer Takes Stand Against Recalls
October 3, 2016 – Recall Masters Sponsors Auto Rental Summit, the Premium Educational Training Conference for Auto Rental Companies
August 29, 2016 – A Unique Value Proposition to Rule Them All
August 23, 2016 – Recall Masters Integrates with Auto Rental Systems Cloud-Based Loaner Car Management System
August 15, 2016 – Auctions and Recalls: Swimming with Sharks
July 25, 2016 – Recall Masters adds “Don’t Drive” & “Stop Sale” Recall Tracking to its Software System
July 20, 2016 – Recall Masters’ Christopher Miller to Present “Rein in the Recall Revolution” at Digital Dealer 21
July 8, 2016 – How Due Diligence with Recalls Can Pay Dividends
June 24, 2016 – Dangerous Recalls May be Leaving your Service Lane Unrepaired (Contributing Article)
June 15 – Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?
May 31, 2016 – Recall Masters Launches Rental Car Agency Recall Monitoring Service
May 26, 2016 – Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Contrubuting Article)
May 16, 2016 – AutoLoop Partners with Recall Masters to Revolutionize Vehicle Repairs
June 15, 2015 – Why Are Americans the Procrastination Nation When It Comes to Responding to Automotive Recalls? (Contributing Article)
April 19, 2016 – Recalls and Marketing Bad News (Contributing Article)
February 2, 2016 – Train Your Way to Service Revenue and Growth (Contributing Article)