Recall Masters is working to ensure our client dealerships stay COVID resilient. As such, we’d like to share some best practices when communicating with consumers at this time. In April 2020, we facilitated a telephone survey and campaign for one of our client dealerships, connecting with 107 BMW owners who missed service appointments over the previous 45 days. Those owners cited “fears over COVID-19” as the reason for missing the appointment, requesting vehicle cleaning and disinfection from the dealership.
Approximately 90% of respondents required these services, along with remote pickup and delivery, as a condition of vehicle servicing. While many respondents found themselves facing a job loss, they were keen to hear about available discounts. The dollar amount on the gift card can be used to entice consumers to service with you at a time when they are ambivalent to spend money. We encourage your dealership to deploy these best practices as part of the R+ program. Incorporated into the R+ Gift Card campaign, this special messaging demonstrates your appreciation to loyal customers as well as shares your dealership’s commitment to safe health practices.