Important Note: Do not send clients to this page.  This blog content is intended for RM sales staff to use as weekly touchpoints to prospects or for the CS team with existing clients.  Some of this content may also be distributed via the eNewsletter “Recall Rundown.”  Feel free to copy and paste this content into your contact CRM and customize with your intro greeting and email signature.  DO NOT BLAST.  These are individual touchpoints or for recipients from the same dealership.  Your email needs to feel more personal and less about SPAM email blasting, which will cause individuals to unsubscribe.  

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Touch Point Campaign: CP Revenue from Recalls

eMail Subject Line: Hidden CP Revenue  in Recalls

eMail Body Below:

 

Dear Dealership,

There’s a huge misconception about consumers who need recall repairs – why do we assume they’re cheap?  The truth is, approximately 52% of them who come in to the dealership for a recall, then go on to purchase additional services.  Here’s another shocker – 7-9% elect to purchase a new car from the dealer rather than repair a vehicle that’s long overdue for a trade-in.  There’s a simple explanation – consumers hate to be without their cars.  They’ll wait until there’s something wrong or until we can nudge them into your service drive for a recall repair.  Take care of these customers.  Treat them with respect.  Offer a safety inspection, which often reveals to the owner the many repairs that are long overdue.  What are dealers like yours doing to capitalize on the recall opportunity?  Reply and I’ll show you.

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