Recall Rundown eNewsletter from Recall Masters

August 2019 Newsletter
presented by Recall Masters

Are Your Eyes Fixed on the Recall Target?

Are Your Eyes Fixed on the Recall Target?
AutoSuccess Magazine Features Article on Recall Opportunity for Dealerships

Aside from the rare exception, just about every dealership in the nation has been impacted by recalls. Sure, there are a few OEMs who have dodged major manufacturing defects and a scattering of dealerships in rural markets where the lack of competition leaves vehicle owners with few repair options. For the rest, an aggressive recall strategy has emerged as one the best-performing efforts in driving sales and service revenue, reengaging passive customers and winning market share from competitors who have the AutoSuccess article here


How Can Your Dealership Win Business from Recall Customers?

How Can Your Dealership Win Business from Recall Customers?
A Blog Post from Dan Beres

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the top-performing 25 percent of dealerships in the study.  These top performers did the following things when communicating with customers: They requested the caller’s name 163% more than bottom performers; provided their direct contact information 40% the full blog article here


In Other Recall News

Recent Recall News Highlights

see all Recent Recall News

Request A Free Open Recall Report

Network with other Auto Industry Executives

© 2019 Recall Masters, Inc.
23131 Verdugo Dr. |  Laguna Hills, CA 92653