Recall Rundown eNewsletter from Recall Masters


June 2019 Newsletter
presented by Recall Masters

The Race Against Time!

The Race Against Time!
A Blog Post from Dan Beres

In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?  For the automotive industry, time is now front and center, and there is no better proof than the digital retailing movement that has been happening for some time.  At the Automotive News 2019 Automotive Forum, a panel of experts discussed the fact that “time is the enemy of...read the full blog post here

 


Part 1 - The Problems with Selling Used Cars with Recall - Consumers Vote with their Pocktbooks

Part 1 - The Problems with Selling Used Cars with a Recall - Consumers Vote with their Pocketbooks
A Series by Sean Reyes, CMO

When it comes to selling used cars with recalls, dealers seek refuge from scrutiny by turning to fellow dealerships for validation. We’re all doing it – it’s not against the law. No, it’s not against the federal, but it also doesn’t mean that’s it good for business. And there’s also a huge legal question tied to product liability, but let’s set that aside for the moment. There’s no point to an ethical debate on a practice that is...read the first installment of this series

 


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