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The Pitfalls of Discounting Service
A Blog Post from Christopher Miller
When it comes to
sales and service transactions in the retail automotive industry, a
main strategy in acquiring new customers or repeat business has
always been to offer discounts. Most auto dealer advertisements on
television, radio, online, or delivered via any other medium, are
based around price discounts. “Save $12,000 off MSRP on this truck,”
or “Come in and get an oil change for just $19.99,” are common
messages dealerships use to bring in new customers and reignite
relationships with those who may have disconnected from the
dealership. But are discounted promotions a sound long-term customer...
read the full blog post here
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