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Hello, is It Me You're Looking For?
A Blog Post from Christopher Miller
I frequently write
about how, in my opinion, dealerships would be wise to expand their
thinking and change attitudes towards recall customers … and not
just recall customers, but all customers. The customer experience is
key to building customer loyalty, increasing referrals and securing
repeat business. It is also one of a dealership’s most important
differentiators. But does that then mean you have to cater to every
single customer, every single time? For those of you that shape the
“customer culture” for the organization, should you always yield to
those customers that push boundaries and argue just to get something...
read the full blog post here
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