Recall Rundown eNewsletter from Recall Masters


July 2018 Newsletter
presented by Recall Masters

Two Florida Hyundai Dealerships Connect with Lost Service Customers Using Recalls

Two Florida Hyundai Dealerships Connect with Lost Service Customers Using Recalls
Service Activity and New Car Sales Jump Unexpectedly, Boosting Revenue and the Dealership's Outlook on Recalls

A funny thing happened on the way to doing the right thing by Hyundai owners facing recalls in Florida - it turned out to be a huge revenue opportunity. Cocoa and Coastal Hyundai, have increased service revenue and sell a significant amount of vehicles out of their service drive through implementing a full-service recall management program that helps capture secondary vehicle owners; customers that were previously lost to them...

read the full dealer case study here


When Batman Decides a Recall Isn’t Enough

When Batman Decides a Recall Isn’t Enough
A Blog Post from Christopher Miller

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to an article on thedrive.com, he chose to voluntarily discontinue selling these models which resulted in an...

read the full blog post here


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