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You Think Your Customers are Happy? Do This & Watch How Fast That
Changes!
A Blog Post from Christopher Miller
Manufacturers hold
dealerships accountable for customer satisfaction and the overall
experience in both sales and service through surveys. Dealerships
that fall behind the acceptable OEM standards can easily suffer
consequences that reduce revenue and marketing exposure. And OEMs
are increasingly tightening down on these expectations. Why? Because
they value brand loyalty and retention. If a customer consistently
has a poor experience with their vehicle, local dealership, or both,
it is that much easier for a competing brand to conquest...
read the full blog post here
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