One Small Way to Slay the Recall Dragon
A Blog Post from Christopher Miller
With the influx of recalls, two of the biggest challenges for
manufacturers and dealers are locating vehicle owners and
implementing an effective communication strategy that compels those
owners to bring their vehicle into the dealership for repair.
Consumers affected by a vehicle recall vary from those who see news
reports and immediately go into panic mode, to those
second-generation owners not listed...
read the full blog post here
|